Ultimate Guide about Amazon Listing Hijacking

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Protecting Your Amazon Listing from HijackersAs an Amazon seller, you might encounter situations where someone lists a counterfeit version of your product under your listing, often at a lower price. In this guide, we’ll explore how to identify and address product hijacking on Amazon. Let’s dive in!

What is Amazon Listing Hijacking?

Amazon listing hijacking occurs when another seller offers a fake or low-quality version of your product on your listing. These counterfeit products are typically sold at reduced prices, enabling the hijackers to compete for the Buy Box. This not only impacts your sales but can also harm your reputation if customers leave negative reviews after receiving subpar products.

Hijacking vs. Reselling

It’s important to distinguish between hijackers and resellers. A reseller purchases your authentic product and then sells it, whereas hijackers create counterfeit versions to undercut your prices. To safeguard your business, it’s crucial to take immediate action against hijackers.

According to the 2022 State of the Amazon Seller Report, nearly 48% of sellers worry about their listings being targeted by hijackers.

Strategies to Protect Your Amazon Listing

Establish Strong BrandingDisplaying your brand name or logo prominently on your products and packaging is a key step to prevent hijacking. Ensure your listing images clearly feature your branding. Unique designs and packaging can further deter counterfeiters, as these elements make duplication more challenging.
Trademark Your BrandSecuring a trademark for your brand allows you to legally combat hijackers. For example, if your trademark is registered in the U.S., you can report violations on Amazon.com. Similarly, a registered trademark in Germany enables you to take action on Amazon.de.
Bundle Your ProductsCreating unique product bundles can also help protect your listings. By combining complementary items into a single package, you make it harder for hijackers to replicate your offerings. Amazon will often remove listings that don’t match your bundle precisely.
Create a Brand WebsiteA simple website showcasing your brand and products adds credibility and can be used as evidence to verify your ownership of a listing. Include product barcodes such as EAN, UPC, or FNSKU to further establish authenticity.
Offer a Refund GuaranteeProviding a refund guarantee can reassure customers and encourage them to choose your branded products over counterfeit options.

Identifying a Hijacked Listing

Look out for these signs to detect hijackers:

Sellers without authorization start offering your product.
Someone else claims the Buy Box on your listing.
A sudden surge in negative reviews appears.

Reporting Hijackers to Amazon

Act quickly when you spot hijackers. Amazon has a strict Anti-Counterfeiting Policy. You can report violations through the “Notify Us” link in Seller Central, which directs you to the infringement claim form. Once submitted, Amazon typically responds within 24–48 hours.

For stronger evidence, ask a friend to purchase the counterfeit item. Use photos to document the differences and submit them with your claim via email to seller-performance@amazon.com, including the order number and storefront URL.

Final Thoughts

Hijackers, or “piggybackers,” exploit your listings to sell counterfeit versions at lower prices, negatively impacting your sales and reputation. Branding, trademarks, unique packaging, and a strong online presence are your best defenses. Regularly monitor your listings and take prompt action to protect your Amazon business.

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