The Wholesale Formula Review 2025: READ before you buy!
- we1677
- Jan 15
- 7 min read
Are you searching for the ultimate Amazon wholesale course? Wondering if The Wholesale Formula is the right fit for your Amazon business journey?
In this comprehensive review, we’ll dive into everything you need to know about The Wholesale Formula. We’ll explore what’s included, assess its value, and help you decide if it’s the best wholesale training program for you.
Additionally, we’ll highlight the pros, cons, and explore top alternatives to give you a full perspective.
🤠 Quick Takeaway: "The Wholesale Formula is a highly effective training course that provides a solid foundation for building a thriving Amazon wholesale business."
Why trust my advice?Hi, I’m James. With over 15 years of experience selling on Amazon and managing an active seller community of 40,000+ members, wholesaling has been one of my most successful strategies. Allow me to guide you toward finding the best Amazon wholesale course to fit your goals.
The Wholesale Formula – Key Details
📣 Overview:A comprehensive online training program led by Dan Meadors and Dylan Frost, teaching a step-by-step process for selling wholesale on Amazon.
👩🎓 Who It’s For:Suitable for individuals in any country and at any level of business experience.
💰 Cost:Priced at $2,997 or payable in four installments of $874. Check the latest pricing here.
🔥 Discounts:The Wholesale Formula (TWF) does not offer discounts on their program.
💱 Refund Policy:Comes with a 30-day money-back guarantee.
😍 Pros:
Thorough wholesale training.
Lifetime access to free updates.
Thousands of successful students.
😞 Cons:
Relatively expensive.
Additional investment required for inventory.
🏆 Verdict:One of the most effective Amazon wholesale courses available.
💡 Alternative:Consider Accelerate Wholesale for a comparable program.
🌍 Website: The Wholesale Formula
⭐ Rating:⭐⭐⭐⭐⭐
👉 Learn more about The Wholesale Formula
What is The Wholesale Formula?
The Wholesale Formula (TWF), created by Dan Meadors and Dylan Frost, has been a leading Amazon wholesale training program for over eight years.
With a combined wholesale sales record exceeding $36,000,000 on Amazon, Dan and Dylan developed their ‘Reverse Sourcing Wholesale’ strategy to generate repeatable profits. They’ve since shared their system with more than 7,000 students, helping many achieve success.
This training focuses on sourcing products from wholesalers and leveraging Amazon FBA for fulfillment. Compared to private labeling or arbitrage, wholesale offers distinct advantages, including scalability and lower risks.
What’s Included in The Wholesale Formula Course?
The course comprises 56 modules, delivered through over 90 video lessons, amounting to more than 20 hours of detailed training.
Core Modules
Getting Started
Learn the basics of Reverse Sourcing Wholesale.
Instructions for international students on setting up an Amazon FBA account.
Product Analysis
A deep dive into analyzing Amazon products to identify potential winners.
Covers key concepts like the Buy Box, sales rank, and competitor analysis.
Scouting
Master the TWF Scouting and Sourcing system.
Topics include Leaf Sourcing, Amazon filtering, and using tools like Jungle Scout.
Value Propositions
Learn to stand out and appeal to brands for account approval.
Includes lessons on building a website, running PPC campaigns, and optimizing listings.
Sourcing
Step-by-step guidance on contacting brand owners, opening accounts, and negotiating better prices.
Lessons on accurate sales forecasting to optimize inventory levels and prevent missed opportunities.
Operating
Focused on inventory management and ensuring a smooth process from suppliers to Amazon warehouses.
Why Choose The Wholesale Formula?
With proven methods and years of experience, Dan and Dylan have built a course that’s practical and results-driven. Whether you’re new to e-commerce or an experienced seller looking to scale, TWF provides the tools, strategies, and support you need to succeed in Amazon wholesale.
The Wholesale Formula Bonuses
Access to The Wholesale Formula Facebook Group
Joining the exclusive Facebook group is a standout feature. Here, you can ask questions, share strategies, and engage with fellow students, making it a valuable community for support and insights.
We joined the TWF Facebook group and found it incredibly helpful! 🥳
VA Launchpad Training
This comprehensive course teaches you how to hire and train virtual assistants (VAs). By outsourcing tasks, you can streamline your operations and rapidly grow your Amazon wholesale business.
$3,000 in Software Discounts 💰
Enjoy exclusive discounts on essential tools like Jungle Scout and Tactical Arbitrage to optimize your business operations.
The savings on software alone can make a significant difference for new sellers.
Resource Vault
Access a treasure trove of resources, including:
Email templates for contacting brand owners and wholesalers.
Communication scripts, cheat sheets, calculators, checklists, and spreadsheets to simplify your workflow.
Webinar Recordings
Over 10 hours of in-depth webinars covering sourcing, growth strategies, product analysis, and more.
60 Days of Coaching Support
Gain access to expert coaching from six- and seven-figure TWF mentors. Participate in live Q&A sessions and get personalized advice to ensure your Amazon wholesale business takes off.
This bonus alone can provide the hands-on guidance needed to navigate early challenges. 😍
👉 Learn more about The Wholesale Formula ◥
What is Reverse Sourcing Wholesale?
The Wholesale Formula is built on a unique method called ‘Reverse Sourcing Wholesale’, the same strategy used by industry giants like Amazon, Costco, and Walmart.
Instead of going through traditional wholesalers, this approach involves working directly with manufacturers to source products.
Why Reverse Sourcing Works:
Cuts out the middleman: Bypasses wholesalers for better pricing and stronger margins.
Builds direct relationships: Establishes partnerships with brand owners for long-term benefits.
Core Strategies in The Wholesale Formula
Scouting:
Identify high-performing products already selling well on Amazon.
Sourcing:
Reach out to brand owners to negotiate deals and establish partnerships.
Scaling:
Systemize operations, manage inventory, and expand your business efficiently.
Key Insight: Wholesale accounts for 26% of new Amazon sellers, making it the second-most popular model after private labeling.
Amazon Seller Models (2025) | Popularity (%) |
Private Label | 54% |
Wholesale | 26% |
Retail Arbitrage | 25% |
Online Arbitrage | 24% |
Dropshipping | 17% |
Handmade | 8% |
Dan Meadors and Dylan Frost have developed a step-by-step process to help students connect with brand owners, build strong relationships, and succeed in Amazon wholesale.
Whether you’re new to Amazon or looking to scale your existing business, Reverse Sourcing Wholesale offers a smart and scalable way to build a profitable venture.
Comparing Wholesale and Private Label
One of the biggest advantages of wholesaling is that you avoid the time-consuming process of working with overseas suppliers, such as those in China. Additionally, you’re not required to launch a completely new product, which can be costly and challenging.
“Wholesaling offers a safer, more sustainable, and scalable approach compared to private labeling.”
When launching a private label product, your listing starts with zero visibility. In contrast, wholesale allows you to sell products with an established track record, meaning they can often generate sales right away.
Over 15 years of experience have shown that wholesaling is more reliable, scalable, and less risky than private labeling.
Wholesale vs. Retail Arbitrage
With wholesaling, restocking is streamlined because you source directly from manufacturers. This eliminates the constant need to hunt for deals, which can consume a lot of time in retail or online arbitrage.
Wholesale also minimizes the risks of policy violations or legal issues since you work directly with brand owners who often support your efforts.
The Benefits of Amazon Wholesale
Community FeedbackMany members of our Amazon Sellers Community have built successful wholesale businesses after completing The Wholesale Formula (TWF). We’ve also developed a profitable, mostly hands-off wholesale operation using similar strategies.
Real-Life Success Stories
Cheryl Breitman 📺
Aymeric Monello 📺
TestimonialsHere’s what some students say about The Wholesale Formula:
“We started selling in July 2019 and generated $137,000 in revenue in our first year. This process works—it’s fantastic!”— Leslie Carson
“The course is incredibly detailed and taps into how I learn best. It has served as a stepping stone to a new career.”— William Kouns
“The Brand Op, Business Playbook, and VA Launchpad programs have been the best investments in my business. I’m grateful to have found this course!”— Jamie Punt
Pros & Cons
What We Loved:✅ Most comprehensive Amazon wholesale course available.✅ Access to the VA Launchpad, a complete training course for hiring and managing virtual assistants.✅ Free lifetime updates.✅ A large number of success stories from students.✅ Safer and more scalable than other models like private labeling or arbitrage.
What Could Be Improved:❌ High upfront cost.❌ Requires an additional $500–$2,000 for inventory.❌ Enrollment opens only once or twice a year.
Should You Choose The Wholesale Formula?
If you’re a struggling Amazon seller or have experienced challenges with retail arbitrage or private label products, wholesaling could be a game-changer for your business.
While the price may be a barrier for some, the value provided by TWF makes it a worthwhile investment. The 30-day money-back guarantee also offers peace of mind.
For sellers looking for alternatives, Accelerate Wholesale is a strong option, especially if TWF is not available.
FAQs About The Wholesale Formula
Is The Wholesale Formula a scam?No, it’s a legitimate course run by Amazon experts with over $30 million in sales experience.
What is Amazon FBA?Fulfillment by Amazon (FBA) allows sellers to store inventory in Amazon warehouses while Amazon handles shipping, returns, and customer service.
How much profit can sellers expect?Most Amazon sellers report profit margins above 10%, with many reaching 15% or higher. New sellers earn an average profit of $30K annually.
Can international sellers use TWF?Yes, many TWF students operate from outside the USA by sourcing from U.S.-based suppliers and shipping directly to Amazon FBA warehouses.
What’s included in TWF?The course includes 6 detailed modules, resource files, webinar recordings, and a VA training program.
How much does it cost?$2,997 upfront or 4 payments of $874.
👉 Learn more about The Wholesale Formula Here
Final Verdict:With its proven strategies, comprehensive training, and strong community support, The Wholesale Formula is the best Amazon wholesale course available today.
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