Tỷ lệ đặt hàng hoàn hảo của Amazon là gì?

It’s often said, "If you’re not on the first page of Google, you might as well not exist." The same principle applies to Amazon: if your product isn’t ranked among the top 10 results for your target keywords, your sales could take a significant hit. While this reality might seem harsh, it’s also something you can address. Amazon evaluates seller performance using various Key Performance Indicators (KPIs), one of which is the Perfect Order Percentage (POP).

In this guide, we’ll explore what POP means and how you can maintain a healthy score to ensure your success as a seller on Amazon.

What is Amazon’s Perfect Order Percentage?

The Perfect Order Percentage is a performance metric that evaluates how efficiently a seller fulfills orders. To fully understand POP, it’s essential to know the seven factors that influence it:

A-to-Z Guarantee Claims
Order Cancellations
Refunds
Late Shipments
Chargebacks
Negative Feedback
Buyer-Initiated Messages

An order is deemed "perfect" if it is completed without any issues in these areas. Any problem, such as a delayed shipment, negative feedback, or a refund, disqualifies the order from being "perfect." While achieving a 100% POP is rare, Amazon expects sellers to aim for a score of at least 95%.

What is Considered a Good POP Score?

To maintain a strong performance, sellers should strive to keep their POP score above 95%. Falling below this benchmark can trigger action from Amazon, particularly if other metrics such as the Order Defect Rate (under 1%), Pre-Fulfillment Cancel Rate (under 2.5%), or Late Shipment Rate (under 4%) are not met.

How to Calculate Your POP Score

Your POP score is calculated by dividing the number of perfect orders by the total number of orders within the last 90 days. The formula is straightforward:

POP Score (%) = (Perfect Orders ÷ Total Orders) × 100

Sellers can download their POP report directly from the Account Health section in Seller Central to track and address performance issues.

Challenges in Achieving a Perfect POP

Some product categories, such as clothing and footwear, may naturally result in lower POP scores due to higher return rates (e.g., size mismatches). However, other common causes of a non-perfect POP include:

Order Cancellations: When items are out of stock or pricing errors occur, cancellations can lead to buyer dissatisfaction.
Inaccurate Listings: Misleading or unclear product details often result in complaints.
Poor Tracking Information: Missing or incorrect tracking details can frustrate buyers, leading to complaints.
Late Shipments: Delayed deliveries negatively impact the buyer experience and hurt your POP score.

Tips to Maintain a Strong POP Score

If your POP score drops below 95%, it’s time to take action. Start by reviewing your POP report to identify areas for improvement. Follow these steps to boost your score:

Ensure your product listings are accurate and detailed.
Only list items that are in stock to avoid cancellations.
Provide realistic shipping estimates with a slight buffer to account for delays.
Regularly monitor customer feedback and promptly address complaints to show buyers you care.
Check your Seller Central account frequently and resolve any issues that might impact your POP score.

Final Thoughts

Amazon uses metrics like the Perfect Order Percentage to assess seller performance and maintain high standards for the buyer experience. Keeping your POP score above 95% shows both Amazon and your customers that you are a reliable, professional seller. By focusing on accuracy, timeliness, and customer satisfaction, you can ensure your account health remains strong and your sales continue to grow.