How to Sell Internationally on Amazon from the UK?

Selling on Amazon US from the UK: Your Ultimate Guide to Success

Expanding your e-commerce business by selling on Amazon US from the UK can unlock substantial growth opportunities. With access to the vast American market, you can tap into a broader customer base, but navigating the process requires preparation and strategy. From setting up your seller account to tackling logistical hurdles like currency exchange, shipping, and tax compliance, this guide will walk you through the essentials for selling successfully in the US.

Why Enter the US Market as a UK Seller?

The American e-commerce landscape offers unique benefits that make it an attractive option for UK sellers:

Expansive Market: With one of the largest online customer bases in the world, the US provides unmatched potential for higher sales and visibility. Many UK sellers find their products perform even better in the US, especially in categories with less competition.
Diversification Opportunities: While some niches are saturated in the UK, the US market often presents untapped potential, allowing sellers to test new strategies and products.
Favorable Exchange Rates: Earnings in US dollars can translate to higher profits when converted back to pounds, providing a financial incentive to expand.
Streamlined Tools: Programs like Fulfillment by Amazon (FBA) simplify cross-border operations, offering robust support for inventory management, shipping, and customer service.

Key Differences Between Amazon US and Amazon UK

Advantages of Selling on Amazon US

Massive Market Size: With millions of active shoppers and Prime members, Amazon US opens doors to substantial sales volumes.
Simplified Logistics with FBA: Amazon's fulfillment network in the US reduces the complexities of international shipping and enhances customer satisfaction.
Single Language for Listings: Unlike European marketplaces that require multi-language listings, selling in the US requires only English.

Challenges to Consider

Currency Management: Fluctuations in exchange rates and transaction fees can impact profitability.
Shipping Complexities: Longer shipping routes from the UK to the US can add costs and time.
Tax and Compliance: Sellers need to navigate US-specific tax requirements and import regulations.

Fulfillment Options for UK Sellers

When selling on Amazon US, you can choose one of three fulfillment methods:

Fulfillment by Amazon (FBA): Send your inventory to Amazon's US warehouses, and they handle storage, shipping, and customer service. This option offers convenience and eligibility for Prime benefits but comes with storage and fulfillment fees.
Fulfillment by Merchant (FBM): Manage storage and shipping yourself, allowing greater control over costs but requiring more effort in logistics.
Seller Fulfilled Prime (SFP): Combine self-fulfillment with Prime perks. This method demands strict shipping standards but provides access to Prime customers.

Setting Up Your Amazon US Seller Account

Follow these steps to establish your seller account and start selling on Amazon US:

Register for a US Seller Account:Create a separate account for Amazon US through Seller Central. Existing UK sellers can link accounts for faster verification.
Provide Required Documentation:Submit proof of ID, tax information, bank details, and other verification documents.
Consider Brand Registry:Protect your brand by enrolling in Amazon's Brand Registry. UK trademarks are accepted for US registration.
Prepare for Currency Transactions:Use a multi-currency account, such as Wise or Payoneer, to minimize conversion fees and optimize earnings.

Shipping Products to the US

Choose a Reliable Shipping Partner:Work with carriers like DHL or UPS or partner with freight forwarders experienced in US customs clearance.
Meet Amazon’s Labeling Standards:Ensure all inventory is properly labeled and compliant with Amazon’s requirements before shipping.
Manage Customs and Duties:Arrange for a shipping partner to act as the Importer of Record (IOR) and handle customs paperwork on your behalf.
Leverage FBA for Efficiency:Use Amazon’s fulfillment centers to reduce shipping times and streamline operations.

Simplify Sourcing with Trusted Providers

UK sellers can source inventory through methods such as retail arbitrage, online arbitrage, wholesale partnerships, or private labeling. Tools like can assist in finding profitable products, providing sourcing leads tailored to your needs. They can also help streamline logistics, making cross-border operations more manageable.

Conclusion

Selling on Amazon US from the UK offers incredible opportunities to expand your business and boost revenue. While it comes with challenges like currency management and shipping logistics, careful planning and the right resources can simplify the process. With programs like FBA and sourcing tools like, you can set yourself up for success in the world’s largest e-commerce market.