How to Get Ungated in Adidas on Amazon?

How to Sell Adidas Products on Amazon: A Step-by-Step Guide

Selling Adidas products on Amazon is an excellent way to boost your sales and grow your business. However, because Adidas is a popular and well-established brand, gaining approval to sell its products requires going through Amazon’s ungating process. This ensures that only trusted sellers with proper documentation can list Adidas items.

If you’re eager to expand your inventory and take advantage of the demand for Adidas products, it’s essential to understand the ungating requirements and process. In this guide, we’ll walk you through the necessary steps to get ungated and start selling Adidas products on Amazon successfully.

What Does “Ungated” Mean on Amazon?

Getting ungated means securing approval to sell a specific brand or category that Amazon restricts. Amazon uses gating as a quality control measure to maintain customer trust and protect brands from counterfeit products.

To get ungated, sellers must meet certain requirements, such as providing invoices from authorized distributors, proof of authenticity, or business documentation. By going through this process, you demonstrate your legitimacy and reliability as a seller. Once approved, you can add these restricted products to your inventory, offering more options to your customers.

Can You Sell Adidas Products on Amazon?

Yes, but Adidas is a gated brand on Amazon, which means you must meet Amazon’s specific criteria to sell its products. This ensures that only authorized sellers can list Adidas items, preserving the brand’s integrity.

To sell Adidas on Amazon, you need to provide documents such as invoices from verified distributors and meet Amazon’s approval standards. The steps below outline how to navigate this process and secure approval.

Steps to Get Ungated for Adidas Products

1. Create a Professional Amazon Seller Account

Ensure you have a Professional Seller account, as it’s a requirement for applying to sell restricted brands like Adidas.

2. Collect Necessary Documentation

Invoices: Obtain invoices from authorized distributors or wholesalers of Adidas products. These invoices must include your business details and the Adidas brand.
Proof of Authenticity: Be prepared to show that your products are genuine, such as letters of authorization from distributors.
Business Details: Have your business address, tax identification number, and other relevant information ready.

3. Source Products from Authorized Distributors

Reach out to Adidas-approved distributors or wholesalers to purchase inventory.
Request a letter of authorization if needed to confirm your permission to sell Adidas products.

4. Apply for Approval on Amazon

Log in to your Seller Central account and search for the Adidas products you want to sell.
Click on “Apply to Sell” for restricted products and upload the required documentation.

5. Submit and Complete Your Application

Provide clear and accurate information when uploading your invoices and business details.
Answer any questions Amazon may have about your sourcing methods or business practices.

6. Wait for Amazon’s Review

Amazon will review your application, which may take several days to a few weeks. Be proactive in responding to any additional requests to expedite the process.

7. Approval and Listing

Once approved, you can list Adidas products in your inventory and start selling them on Amazon.

8. Maintain Compliance

Keep detailed records of your invoices and business transactions to ensure compliance with Amazon’s policies.

How Long Does It Take to Get Ungated for Adidas?

The ungating process typically takes 1 to 4 weeks, depending on how quickly you gather the required documents and Amazon’s review timeline. Prompt responses to any requests from Amazon can help speed up the process.

Is Selling Adidas on Amazon Profitable?

Selling Adidas products can be highly profitable, given the brand’s strong demand. However, the competition can be intense, and profit margins might be narrower due to Amazon’s fees and the popularity of the brand.

To maximize profitability:

Conduct thorough market research to understand demand and competition.
Source products from authorized distributors at competitive prices.
Set prices that balance profitability and market competitiveness.

Final Thoughts

Selling Adidas products on Amazon can be a game-changer for your business, allowing you to attract more customers and expand your inventory. By understanding the ungating process, submitting accurate documentation, and maintaining compliance with Amazon’s policies, you can secure approval to sell Adidas products confidently.

Focus on sourcing authentic products, setting competitive prices, and monitoring market trends to ensure long-term profitability. With the right approach, you can capitalize on the demand for Adidas and grow your Amazon business effectively.