How to Find the Best Products to Sell on Amazon FBA in 2024

How to Discover the Best Products to Sell on Amazon FBA

If you’re looking to find profitable products to sell on Amazon, here are several effective strategies you can use to identify the best opportunities:

1. Leverage Amazon to Discover Popular Products

Since you plan to sell on Amazon, the first place to look is directly on the platform. Amazon offers several tools that can help you pinpoint trending and high-demand products:

💡 Amazon Hot New ReleasesThis section showcases the newest products that are gaining popularity rapidly. It’s a great way to spot trending products before they become mainstream. Can you get your product on the market quickly enough to ride the wave?

Check it out here: Amazon Hot New Releases

💡 Amazon Best SellersThe Best Sellers list updates frequently and shows the top-performing products in each category. This is a good place to identify products with steady long-term demand, making them potentially more profitable in the long run.

Check it out here: Amazon Best Sellers

💡 Amazon Movers & ShakersThis hourly-updating list reveals products that have recently gained significant sales rank in the last 24 hours. You can spot emerging trends based on rapid increases in sales.

Check it out here: Amazon Movers & Shakers

💡 Amazon Most Wished ForThis section highlights the items that customers have added to their wish lists. These are products that people truly desire and are likely to buy at some point, making it a good indicator of future sales potential.

Check it out here: Amazon Most Wished For

💡 Amazon Most GiftedThis category shows the products that people commonly purchase as gifts. If a product appears here, it could indicate ongoing, consistent demand and popularity.

Check it out here: Amazon Most Gifted

💡 Amazon Product Opportunity ExplorerAvailable in Seller Central, this tool provides in-depth product analytics, including customer behavior, seasonal trends, sales volume, and the number of sellers competing in each category.

Check it out here: Amazon Product Opportunity Explorer

2. Explore Other Marketplaces

To broaden your perspective, take a look at what’s trending on other e-commerce platforms. While Amazon is a major player, other marketplaces can offer useful product ideas, especially if you see products that are successful in those markets.

Start by exploring:

eBay: Check out the “Explore Popular Categories” section.
AliExpress: Look for the “What’s Trending Now” category.
Walmart: Explore trending products in the marketplace.

Once you identify a product that looks promising, compare it with Amazon's Best Sellers list. You may even discover opportunities to buy the products from other platforms and resell them on Amazon for a profit.

3. Use Social Media for Product Ideas

Social media is a goldmine for spotting emerging trends. By monitoring platforms where consumers and influencers are active, you can identify what’s gaining attention in real-time.

Here are some ways to track trends on social media:

Follow influencers in your niche for product recommendations.
Track trending hashtags on Instagram, TikTok, and X (formerly Twitter).
Join Facebook groups and forums where people discuss products and ideas.
Use social listening tools to monitor mentions of specific products or keywords.
Search for trending products on Amazon to see if there’s an opportunity to launch a similar one.

4. Analyze Your Competitors

Studying successful competitors can give you valuable insights into what’s working in your market. Here’s how you can analyze them effectively:

Identify the top-selling products in your niche using Amazon Best Sellers or Movers & Shakers.
Review their listings—check titles, images, descriptions, and pricing.
Read customer reviews to understand what buyers love and dislike about these products.
Look for gaps or areas where you can improve on the product or offering.
Explore the Best Seller Links at the bottom of product pages to discover related products.

You can also use tools like Jungle Scout or Helium 10 to dive deeper into competitor data, including estimated sales and other performance metrics.

5. Utilize Keyword Research for Popular Products

Keyword research can help you understand what customers are searching for, giving you an idea of what products might be worth selling.

You can use tools like:

Jungle Scout’s Keyword Scout or Helium 10’s Cerebro to explore search volume, trends, and competition for specific keywords.
Amazon's search bar: Start typing relevant keywords, and Amazon will auto-suggest popular search terms.
Google Keyword Planner and Google Trends: Free tools that let you check search volume and trends.

Be cautious with products that have high search volume—these are often very competitive and may be harder to break into.

6. Leverage Amazon Product Research Tools

If you’re serious about launching a successful private-label product, using product research tools is essential to avoid costly mistakes and to help you make data-driven decisions.

These tools provide detailed insights and save you hours of manual research. Popular tools include:

Jungle Scout: Offers product tracking, niche analysis, and profitability calculators.
Helium 10: Provides various tools for keyword research, market analysis, and more.

Investing in product research tools can significantly improve your chances of finding a profitable product and succeeding in the competitive Amazon marketplace.

By following these strategies, you’ll have a clearer path to finding high-demand, profitable products for Amazon FBA. Keep an eye on trends, conduct thorough research, and use data-driven tools to give yourself the best chance at success.

Discover Some of the Best Tools for Amazon Product Research

Finding profitable products on Amazon requires the right set of tools. Here’s an overview of some top solutions that can help streamline your product research process:

1. Helium 10

Uncover Top-Selling Products with Helium 10

Helium 10 is an all-encompassing platform for Amazon sellers, offering a variety of tools to enhance your business. For product research, it provides:

Black Box: Search Amazon’s extensive catalog using filters to uncover high-potential products.
Trendster: Review sales history and identify seasonal patterns.
Xray (Chrome Extension): Access real-time sales metrics and performance data for Amazon listings.
Magnet: Discover relevant, high-traffic keywords to improve product visibility.

🆓 Sign up for a free Helium 10 account now!👉 Dive deeper into its features with our Helium 10 Review.

2. Jungle Scout

The All-in-One Amazon Selling Solution

Jungle Scout is a leading tool designed to assist at every stage of the selling journey, from product research to inventory management. Key product research features include:

Product Database: Search millions of products using criteria like price, sales, and reviews.
Opportunity Finder: Pinpoint profitable niches with high demand and low competition.
Keyword Scout: Analyze keyword data to find terms with high search volume.
Chrome Extension: Gain instant insights into revenue, sales estimates, and other metrics.

💡 **Learn more about Jungle Scout’s capabilities and explore our Jungle Scout Review.

3. AMZScout

Budget-Friendly Research for Amazon Sellers

AMZScout is a cost-effective tool that doesn’t compromise on features. It includes:

Product Database: Filter and identify profitable products efficiently.
PRO Extension: Access product data and sales estimates directly from Amazon pages.
Keyword Search: Evaluate keyword volume and competition to refine your listing strategy.
Stock Stats: Monitor competitors’ inventory levels to identify potential opportunities.

🔍 **Explore more with our detailed AMZScout Review.

4. Keepa

Stay Ahead with Price Tracking and Analysis

Keepa is an essential tool for tracking price history, sales rank, and stock levels on Amazon. It’s particularly valuable for retail and online arbitrage sellers.

Key Features to Consider:

Price Trends: Analyze fluctuations to identify the best times to buy and sell.
Stock Monitoring: Spot opportunities when competitors run out of stock.
Sales Rank: Use Best Sellers Rank (BSR) data to assess product demand, aiming for items with a BSR below 20,000.

Keepa also allows you to set price alerts, ensuring you can act quickly when prices hit your target. This saves time and maximizes profits when flipping products on Amazon.📊 Start optimizing your strategy with Keepa today!

By leveraging these tools, you can make smarter decisions, uncover hidden opportunities, and grow your Amazon business more effectively. Ready to get started? Let us know if you’d like to learn more about any of these tools!

7. Leverage ChatGPT for Product Research

When it comes to online business, ChatGPT can be a game-changer for various tasks like drafting listings, brainstorming marketing ideas, and even designing products. Here’s how this AI tool can assist in discovering and refining product ideas:

Data Analysis: Use ChatGPT to compare product options, analyze trends, or summarize customer reviews.
Idea Generation: Ask ChatGPT for fresh product ideas tailored to specific markets or audiences.

For instance, you could prompt:🧑 “I’m planning to launch a new mountain biking accessory for kids. Can you suggest 10 innovative product ideas?”

🤖 Here’s what ChatGPT might generate:

Lightweight, adjustable full-face helmet with playful designs
Vibrant bike gloves with extra padding and wrist support
Kid-sized hydration packs featuring whistles and reflective materials
Protective knee and elbow pads with fun character themes
Action camera mounts tailored for smaller bike frames
Customizable spoke decorations for a colorful touch
Multi-tool kits designed for kids, with safety in mind
Handlebar bells with unique sound effects
Waterproof seat covers with integrated storage
Clip-on mud flaps featuring interchangeable designs

You can use these suggestions as inspiration and dive deeper into the ones that resonate.

For example:🧑 “Number 7 looks promising. Can you expand on this idea and suggest possible features?”

🤖 ChatGPT might elaborate:

Key Features:
- Compact and lightweight, ideal for kids
- Child-safe tools with no sharp edges
- Tools like Allen keys, screwdrivers, spoke wrenches, and tire levers
- Ergonomic grips for small hands and non-slip materials
- Safety mechanisms to prevent pinching or accidental folding
Design Options:
- Animal-shaped tools (e.g., turtles, hedgehogs)
- Superhero-themed gadgets
- Glow-in-the-dark elements for added appeal
- Customizable covers for personalization

💡 ChatGPT serves as an endless source of inspiration and a virtual assistant to refine ideas, analyze market demand, and create unique product concepts.

8. Stand Out by Doing the Opposite

Most new sellers follow similar guidelines for choosing products. While these methods work well, taking an unconventional approach can open up untapped opportunities.

Consider Challenging Niches:Large, bulky items or high-value electronics are often avoided due to logistical complexities. However, sellers who tackle these categories face less competition and may reap higher profits.
Explore Niche Audiences:Focus on specialized markets or overlooked demographics for innovative product opportunities.

10 Key Factors for Successful Amazon Products

Profitability: Ensure a minimum profit margin of 30% and aim for higher where possible.
High Demand: Target products with steady demand and avoid those with limited seasonality.
Product Size: Small, lightweight products are often easier to manage and ship.
Category Selection: Focus on popular categories like Home & Kitchen or Toys for lower risks.
Avoid Brand Conflicts: Steer clear of products dominated by established brands.
Product Quality: Opt for items with 4+ star ratings to minimize returns.
Price History: Analyze historical pricing data to avoid overstocking during price drops.
Multi-Market Appeal: Choose products that can sell on other platforms or in other regions.
Amazon Competition: Avoid categories where Amazon itself is a major competitor unless margins are strong.
Seasonal Trends: Focus on evergreen products that sell consistently year-round.

By combining traditional strategies with bold, creative thinking, you can uncover unique opportunities to excel on Amazon. Ready to experiment with new approaches? Let ChatGPT and innovative tactics guide your journey!

1. Focus on Profitability

When evaluating a product, understanding its profit potential is crucial. Aim for at least a 30% profit margin, though some products may yield 100% or more.

Target Per Sale Profit: Strive to earn at least $10 per sale. Lower profits, such as $5 or less, leave little room to compete with price drops from other sellers.
Profit Formula:

Profit Margin=Selling Price−Total CostsSelling Price×100\text{Profit Margin} = \frac{\text{Selling Price} - \text{Total Costs}}{\text{Selling Price}} \times 100

Include costs like product price, shipping to Amazon, FBA fees, advertising, and other expenses.

💡 Pro Tip: A higher price doesn’t always mean better profits. Sometimes, affordable products with high turnover outperform expensive items. Use the Amazon FBA Revenue Calculator to estimate fees and potential profitability accurately.

2. Validate Product Demand

Profitability means little without demand. Evaluate demand using:

Keyword Search Volume: Tools like Helium 10 and Jungle Scout can help gauge monthly search volumes. High search traffic indicates strong demand but check for seasonal trends.
Best Sellers Rank (BSR): Products with a BSR below 50,000, ideally under 20,000, in popular categories are more likely to sell frequently.

💡 Use the Jungle Scout Estimator or similar tools for sales volume predictions, but remember that factors like pricing, time of year, and stock levels influence actual sales.

3. Optimize Product Characteristics

Size: Smaller items are simpler to handle, cheaper to ship, and incur lower storage fees. They also minimize the hassle of customer returns.
Value: Focus on products priced between $10–$40, with $10–$20 in profit. Once experienced, explore higher-value items.

💡 Pro Tip: Certain discontinued products can gain value over time, offering a safety net if they don’t sell quickly.

4. Choose the Right Categories

Start with unrestricted categories like Toys, Home & Kitchen, or Office Products. While profitable, electronics often come with higher return rates.

💡 Selling what you’re passionate about can give you an edge in spotting good deals and connecting with customers.

5. Avoid High-Risk or Dominant Brands

Risky Brands: Some brands might allow listings but can lead to account suspensions if the brand owner disputes your sale.
Dominant Brands: Competing with established brands with vast marketing budgets and strong reputations can be challenging.

6. Prioritize Quality and Reviews

Low Returns: Avoid fragile or overly complex products with high return rates.
Good Ratings: Stick to products rated 4 stars or higher. Mixed reviews can be an opportunity for private label sellers to improve upon existing products.

7. Analyze Price History and Purchase Price

Tools like Keepa and CamelCamelCamel reveal a product’s price trends and average selling price over 6–12 months.

💡 Avoid sourcing products during temporary price spikes, which can give false profit expectations.

8. Look Beyond Amazon

Products that perform well on platforms like eBay or in other Amazon regions (e.g., Canada, Europe) provide alternative outlets for unsold stock.

9. Compete with Amazon Strategically

Amazon occasionally shares the Buy Box with third-party sellers. Focus on:

Competitive pricing
Strong seller metrics
FBA usage

💡 Use the "999 trick" to gauge Amazon’s inventory levels.

10. Stick to Evergreen Products

Products with year-round demand simplify inventory management and reduce seasonal risks. Use tools like Google Trends or Keepa to identify products with consistent sales.

💡 Avoiding seasonal products saves on storage fees and ensures steady cash flow.

By implementing these strategies and using the right tools, you can build a sustainable and profitable Amazon FBA business.

Streamlined Guide for Finding the Best Amazon FBA Products

Quick Checklist for Ideal Amazon FBA Products

✅ Best Sellers Rank (BSR): Under 50,000 for consistent demand.
✅ Return on Investment (ROI): Aim for 30% or higher.
✅ Profit Per Sale (PPS): Target over $10 per item. Profits below $5 can quickly vanish due to competitor price drops.
✅ Product Size: Smaller is better. Avoid oversized products to save on shipping and storage costs.
✅ Restricted Brands or Categories: Avoid gated products until you gain more experience.
✅ Risky Brands: Steer clear of brands that may cause account suspensions.
✅ Price Range: Focus on items priced between $10–$40 for the best balance of affordability and profitability.
✅ Value Retention: Choose products that maintain or increase in value, avoiding items that may become obsolete.
✅ Low Return Rates: Opt for products with at least 4-star reviews to minimize returns.
✅ Popular Categories: Start with Toys, Home, or Office Products to build your portfolio.
✅ Purchase Price: Source below the recommended retail price (RRP) or average sale price from the past three months.
✅ Multi-Platform Appeal: Bonus if the product performs well on platforms like eBay.
✅ Year-Round Demand: Choose evergreen products instead of seasonal items like Halloween or Christmas merchandise.
✅ Simplicity: Avoid fragile, complex, or hazardous items like glass, lithium batteries, or intricate electronics.

Key Tips for Success

Invest in Tools: Use sourcing tools like Tactical Arbitrage or SourceMogul to save time and find high-potential products. Both offer free trials to get started.
Learn from Others: Join communities such as the Amazon FBA Selling for Beginners & Pros Facebook group for tips and support.

FAQs for Amazon FBA Sellers

What is the difference between Amazon FBA and FBM?

FBA: Amazon handles storage, packing, shipping, and customer service.
FBM: The seller manages all logistics, similar to selling on eBay.

How does Amazon FBA work?

FBA (Fulfillment by Amazon) lets you sell products without managing storage or shipping. Sellers send inventory to Amazon, and they handle the rest, making it a hands-off option.

What are the most profitable ways to sell on Amazon?

Private Label (creating your own brand) and Wholesale (buying in bulk from suppliers) tend to offer the highest margins.

How can I choose the best items to sell on Amazon?

Use tools like Helium 10, Keepa, or Jungle Scout to research products. These tools help analyze demand, profitability, and competition.

How do I unlock gated products on Amazon?

Gated products require approval to sell. Follow Amazon’s guidelines and provide necessary documentation to gain access.

What is the best category for new sellers?

Start with ungated categories like Books, Toys, or Home & Kitchen for easier entry.

How much money do I need to start selling on Amazon?

Retail Arbitrage: Start with as little as $200.
Private Label or Wholesale: Budget $2,000–$5,000 for inventory and tools.

How long does it take to become profitable?

35% of sellers see profits within 6 months.
58% become profitable within their first year.

Additional Resources

📝 Amazon Best Sellers Rank Charts for various regions.
📝 List of Restricted Brands and Categories to avoid compliance issues.
📝 Top 28 Amazon Seller Tools for optimizing your business.
📝 Guide to Finding Private Label Products for those creating their own brand.

Final Thoughts

Selling on Amazon can be highly profitable if you leverage the right tools, strategies, and product choices. Start small, learn from the community, and expand your operations as you gain experience.

💡 Good luck and happy selling!