Best Online Arbitrage Tools for Amazon Sellers

No matter where you live or what product you're selling on Amazon, one day, you might wake up to a worrisome email from this platform informing you that your selling privileges have been revoked. Amazon account suspension (or deactivation) can happen to any person selling something on there, but the important thing is managing it and getting back into sales.

Don’t forget that Amazon is a significant marketplace with over 150.000 sellers. This means thousands of products are sold on a daily basis, and the platform needs to make sure each and every one of these products is safe for the customers and that nothing illegal is going on. So, when something suspicious is seen, or the feedbacks are mostly negative (and many other reasons), Amazon will suspend your account.

What is the difference between Amazon Account Deactivated vs. Suspended? Why even are accounts suspended? What should a seller do after getting suspended? In this article, we try to answer these questions.

Amazon Seller Account Suspension

Before we talk about Amazon Account Deactivated vs Suspended, we should first know what exactly suspension is. When you sell something on Amazon, your account could get suspended for a number of reasons, many of which aren’t that scary. Usually, accounts won’t get suspended with a minor first offense (so you must read all terms of use).

How to Navigate Amazon Account Suspensions and Deactivations

Amazon maintains rigorous standards to ensure a seamless shopping experience, which can result in strict oversight of seller accounts. If issues like customer complaints, health concerns related to your products, a sudden drop in order rates, or violations of Amazon’s policies occur, your account might face suspension. The good news? Account suspensions can often be appealed successfully. If you’ve received the dreaded “Amazon Account Suspended” email, don’t lose hope—there are steps you can take to resolve the situation.

Common Reasons for Amazon Seller Account Suspensions

Amazon suspends accounts for various reasons. Here are some frequent causes:

Duplicate accounts with matching credentials
Violations of Amazon’s product guidelines
Selling counterfeit or inauthentic products
Negative performance metrics or buyer feedback
Posting restricted or inappropriate content
Listing used items as new
Selling expired or restricted products
Poor order metrics or late deliveries
Failing to respond to buyer inquiries promptly
Operating multiple accounts without authorization

Tips to Prevent Account Suspensions

To minimize the risk of suspension, follow these guidelines:

Understand Amazon’s Policies: Familiarize yourself with Amazon’s terms and conditions, as they may vary by region. Pay close attention to updates and communications from Amazon.
Seek Expert Advice: If you’re new to selling on Amazon, consulting experienced sellers or professionals can provide invaluable insights.
Monitor Warnings: Amazon often issues warnings before taking action. Stay vigilant with your emails and respond promptly and professionally to any concerns raised.
Ensure Product Quality: Consistently delivering high-quality products and maintaining positive customer feedback reduces the likelihood of suspension.

Steps to Reinstate a Suspended Amazon Account

If your account has been suspended, here’s how you can address the issue:

Understand the Suspension: Review the email from Amazon or consult Seller Support to identify the specific reason for suspension.
Evaluate Your Listings: Inspect your product listings, customer reviews, and seller metrics to pinpoint areas of concern.
Draft a Plan of Action (POA): Your POA should include:
- A respectful introduction acknowledging the issue.
- A summary of the reason for suspension.
- Actions taken to address the problem.
- Preventative steps to avoid recurrence.
Submit Your POA:
- Log into Seller Central.
- Go to “Performance Notifications” under the “Performance” menu.
- Click the link in the suspension notice to submit your appeal.
Wait for Amazon’s Review: Be patient; the review process can take time.

Account Deactivation vs. Suspension

While similar, deactivated accounts differ from suspended ones:

Aspect	Suspended Account	Deactivated Account
Access	Limited access to Seller Central.	Full access is revoked.
Reason	Policy violations or performance issues.	Severe violations or unresolved suspensions.
Notification	Detailed email with appeal instructions.	Definitive notice; appeals are rare.
Listings	Temporarily removed from the marketplace.	Permanently removed unless reactivated.
Appeal Process	Straightforward with a solid POA.	Complex and rarely successful.

Resolving Account Deactivations

If your account has been deactivated, follow these steps:

Understand the Issue: Identify the reason for deactivation.
Gather Documentation: Collect necessary documents and evidence to support your appeal.
Submit Your Appeal:
- Go to Seller Central > Performance > Account Health.
- Follow the “Reactivate your account” instructions and include your action plan.
Wait for a Response: Amazon will evaluate your case and respond accordingly.

Final Thoughts

Selling on Amazon requires adherence to strict rules, but understanding and respecting these guidelines can prevent issues. Focus on delivering exceptional customer experiences and addressing any concerns promptly. By staying informed and proactive, you can maintain a healthy seller account and thrive on the platform.

We hope this guide helps you navigate challenges and keep your Amazon business running smoothly.