Amazon Best Sellers Rank (BSR) Charts for the US, UK, Canada & Europe

This guide will explore the Amazon Best Sellers Rank (BSR), explaining what it is and how it’s determined.

We’ve also created free downloadable Amazon sales rank charts for regions including the USA, UK, Canada, Germany, France, Italy, and Spain.

You’ll learn how to make the most of these BSR charts, which can serve as a helpful Amazon BSR calculator to improve your buying and selling strategies.

Our Amazon Best Sellers Rank charts are invaluable tools for identifying profitable products for Retail Arbitrage or selecting items to sell under your Amazon Private Label brand.

Understanding Amazon Sales Rank: A Complete Guide

What is Sales Rank on Amazon?Amazon Sales Rank, also called Best Sellers Rank (BSR), reflects how well a product is performing within its category. A lower rank (e.g., #1) indicates a top-selling item, while higher ranks signify fewer sales. This ranking system is updated hourly based on recent sales data, offering insight into a product’s popularity for both buyers and sellers.

The general rule is: the lower the BSR, the better the sales performance and popularity of the product.

It’s crucial to understand that the BSR is specific to a product's category or subcategory. For instance, a product ranked #1 in “Toys & Games” is the best-selling item in that category alone, not across all of Amazon.

You can use tools like Jungle Scout to track a product’s BSR directly from search results. Combining this data with sales rank charts can help you make smarter buying and selling decisions.

What is Amazon Best Sellers Rank (BSR)?

Amazon Best Sellers Rank (BSR) is a dynamic measurement of how well a product sells in its respective category. Lower BSR values mean better sales performance. This metric is frequently updated, reflecting both recent and historical sales trends.

Often referred to interchangeably as "Amazon Sales Rank," BSR is Amazon's proprietary system comparing a product’s sales to others within the same category. While “Sales Rank” is a general term that can apply across e-commerce platforms, BSR is unique to Amazon.

BSR vs. Organic Search Ranking: What's the Difference?

Many sellers confuse BSR with Amazon’s organic search ranking, but they are distinct metrics.

Search Ranking: This determines the order in which products appear in search results, influenced by factors like SEO optimization, keyword relevance, sales volume, and customer reviews. Even a new product with optimized listings can rank high in search results despite having a poor BSR.
Best Sellers Rank (BSR): This reflects a product’s actual sales performance within its category. Achieving a good BSR can lead to your product appearing on lists like Amazon’s Best Sellers, Movers & Shakers, or Hot New Releases, and earning badges like “Best Seller.”

In short, search ranking is about visibility in searches, while BSR shows sales success within a category.

How to Find the Sales Rank on Amazon

To locate a product’s BSR, visit its Amazon listing page. Scroll down to the Product Details section, where you’ll find useful information like weight, ASIN, and the number of reviews. The Best Sellers Rank (BSR) will also be listed here.

Utilize this data to better understand a product’s sales performance and compare it to competitors in the same category. This insight can guide your buying and selling decisions effectively.

How is Amazon Best Sellers Rank Determined? 🧮

Amazon calculates the Best Sellers Rank (BSR) based on several factors, including:

Current and historical sales volume
Recent price adjustments or promotions
Performance of competing products and their sales trends

While recent sales carry more weight, historical sales data also plays a role.

For instance, a product with consistently strong sales throughout the year won't lose its rank immediately if it doesn’t sell for a day. However, prolonged periods without sales will cause its rank to drop gradually over time.

Popular products typically have their BSR recalculated hourly, while less popular ones (with a BSR over 10,000) may only be updated weekly or monthly.

Why is Amazon BSR Significant?

A strong Best Sellers Rank enhances a product's visibility, often resulting in increased sales—provided the product has positive reviews, a well-optimized listing, and competitive pricing.

Here’s how BSR influences visibility:

Higher search rankings: While BSR isn’t the only factor Amazon considers, products with better ranks often appear higher in search results.
“Best Seller” badges: Products ranked #1 in their category or subcategory earn the prestigious "Best Seller" badge, which can significantly boost conversions.
Customer trust: Many shoppers look at a product's BSR to gauge its popularity.
Featured on best-seller lists: Products with strong BSRs may appear on Amazon’s Best Sellers, Movers & Shakers, or Hot New Releases pages.

This cycle of increased visibility leading to higher sales—and higher sales improving BSR—creates a snowball effect that can dramatically enhance your success on Amazon FBA.

Download the Latest Amazon Best Seller Rank Charts

Stay ahead with our 2024 Amazon Best Sellers Rank (BSR) Charts! Click below to download the charts for your region:

Amazon USA Best Sellers Rank Chart (PDF)📑 Download the Amazon US BSR Chart PDF
Amazon UK Best Sellers Rank Chart (PDF)📑 Download the Amazon UK BSR Chart PDF
Amazon Canada Best Sellers Rank Chart (PDF)📑 Download the Amazon Canada BSR Chart PDF
Amazon Germany Best Sellers Rank Chart (PDF)📑 Download the Amazon Germany BSR Chart PDF
Amazon France Best Sellers Rank Chart (PDF)📑 Download the Amazon France BSR Chart PDF
Amazon Spain Best Sellers Rank Chart (PDF)📑 Download the Amazon Spain BSR Chart PDF
Amazon Italy Best Sellers Rank Chart (PDF)📑 Download the Amazon Italy BSR Chart PDF

Tip for Success:

Save or print the BSR charts for your specific marketplace to use as a handy reference when sourcing products. These charts will help you make informed decisions and optimize your sales strategy!

How to Leverage Amazon BSR Charts for Smarter Purchasing Decisions 🤓

After downloading, Amazon BSR charts provide insights into where a product's Best Sellers Rank (BSR) falls as a percentage of all products within a specific category.

“…use BSR charts as a quick guide when evaluating potential purchases.”

Each category on Amazon has a different total number of products, so the percentage varies. The smaller the percentage, the more in-demand the product.

Example from the Amazon Best Sellers Rank Chart (USA):In the example shown, a product ranked 150,000 in the ‘Baby’ category falls within the top 3% of all products in that category.

Sellers often use BSR charts as a reference to decide which products to source. Depending on their business strategy, they might choose to focus on items in the top 1%, 3%, or even 10% of a category.

Maximizing the Value of BSR Charts

To effectively use these charts, you need to determine the BSR of the product you're considering. Here's an example:

Product Example:The product ‘MAJESTIC PURE Dead Sea Mud Mask’ (ASIN B00UREAGU8) has a BSR of 5,015 in the ‘Beauty & Personal Care’ category on Amazon.

By checking this rank against the USA BSR chart, it falls within the top 1% of the category, indicating it is highly popular and potentially a strong investment.

Key Takeaway:Using BSR charts allows you to quickly evaluate product demand and popularity, helping you make informed sourcing decisions that align with your overall strategy. Focus on products that fit your target percentage to maximize success.

What Defines a Good Amazon Sales Rank? 📈

A "good" Amazon sales rank depends on your business goals and the product category. Generally, a smaller Best Sellers Rank (BSR) indicates higher sales potential, but it often comes with increased competition.

Smaller BSR (better rank): Suggests high sales volume, though competition may require smaller profit margins.
Larger BSR (higher number): Indicates fewer sales, but higher profit margins per sale may make it worthwhile.

For example, a product ranked under 2,000 in most categories is likely to generate significant daily sales, making smaller margins acceptable. A BSR under 10,000 is still considered a solid opportunity in most categories.

Monthly Sales Volume by Sales Rank

Sales volume can vary dramatically depending on the category and marketplace:

An office product ranked 1,000 in the US might sell approximately 6,300 units per month, while the same product in Canada would only sell about 330 units.
A Home & Kitchen product ranked 10,000 in the US could sell about 3,500 units per month, whereas the same rank in the Video Games category might sell just 180 units.

What Is a Good Amazon Sales Rank for Books? 📚

For books, a "good" sales rank depends on your role as a publisher or reseller:

Publishing your own book: Aim for a BSR under 10,000, equating to roughly 10 copies sold per day.
Reselling books: A BSR under 1,000,000 typically means the book will sell within a month if priced competitively.

For reference:

A book with a BSR of 1,000,000 is still in the top 1% of books on Amazon.
Any book under 1,000,000 BSR is worth purchasing if you can earn more than $1 profit after fees.

Additional Tips for Evaluating Books

Consider Average Sales Rank: Slow-selling books may have fluctuating BSRs. Use tools like Keepa or an Amazon book sales rank calculator to check the average BSR over 90 or 180 days.
Evaluate Profit Margins: Rare books may sell infrequently but can yield substantial profits. For example, a book that sells once a year could still be worth it if it generates $500 profit.

By balancing sales rank and profitability, you can make informed decisions and maximize your success on Amazon.

Does the Category Affect Amazon Best Sellers Rank?

Yes, the category a product is in significantly impacts its Best Sellers Rank (BSR). Products with the same rank in different categories may have vastly different sales volumes.

For example, a product ranked 200 in the ‘Books’ category might sell five times more units per month than a product ranked 200 in the ‘Stationery’ category.

Pro Tip: Focus on the main category rank, not subcategories. For instance, the Majestic Pure Dead Sea Mud Mask has a subcategory rank of 83 in ‘Facial Masks’, but its main BSR in ‘Beauty & Personal Care’ is 5,015. Always use the main BSR when comparing products or referencing Amazon BSR charts.

Additionally, consider the BSR percentage carefully, as it depends on the total number of products in the category.

A product in the top 3% of the ‘Clothing’ category might drop to the top 20% if the category adds 5 million more products. The product's sales remain unchanged, but its percentage rank shifts.

Estimating Monthly Sales Volume Using BSR

Monthly sales volume is crucial for evaluating products, whether for Arbitrage or Private Label. The Best Sellers Rank is the foundation for estimating how many units a product sells each month.

Once you have the BSR, you can use free tools to calculate monthly sales automatically. These tools provide the actionable data you need for product research.

Amazon BSR Calculators & Extensions ⚙️

Tools like Jungle Scout and Helium 10 offer free calculators to estimate monthly sales using a product’s BSR. Here’s how it works:

Example Product: Majestic Pure Dead Sea Mud Mask (ASIN B00UREAGU8)
- BSR: 5,015 in ‘Beauty & Personal Care’
- Using Jungle Scout’s Sales Estimator, the product sells approximately 2,640 units per month, potentially generating $10,000 in monthly profit.
Using Helium 10’s Xray Tool:
- Estimated monthly sales: 2,212 units, slightly lower than Jungle Scout’s estimate.
- Combine both estimates for a more accurate prediction by averaging the results.

Additional Tips for Accurate Estimates

Cross-Check with Sales History:Use tools like Keepa or CamelCamelCamel to review the product’s BSR history. This ensures the current rank isn’t skewed by temporary factors, such as promotions or stockouts.
Account for Variability:While tools like Jungle Scout and Helium 10 are reliable, remember that ranks can fluctuate quickly. Check trends and use averages to guide your decisions.

Pro Tip: Always consider historical data alongside current rank to ensure you’re making informed decisions based on consistent performance. 💡

Using an Amazon BSR Extension 🧩

An Amazon BSR Chrome extension can simplify the process of identifying popular products by providing real-time sales rank data directly on product listing pages. Many of these extensions include features like color coding, allowing you to quickly assess a product's popularity at a glance.

Top Amazon BSR Extensions

Jungle Scout Extension

Jungle Scout’s extension leverages its proprietary AccuSales™ engine to analyze Amazon data. It offers clear insights for each product directly on the search results page, helping you make data-driven purchasing decisions.

Features: Live BSR data, sales estimates, and profitability analysis.
Website: Jungle Scout Extension

SellerAmp BSR Extension

SellerAmp is a versatile tool for sourcing Amazon products. It provides a comprehensive BSR calculator with additional features like BSR percentage, monthly sales estimates, Buy Box price, and Keepa data.

Features:
- Profit calculator
- Eligibility to sell
- IP warnings
- Competitor insights
- Historical data

It includes a mobile app, Chrome extension, and web app.

Website: SellerAmp BSR Extension

Keepa Extension

Keepa specializes in historical BSR and pricing data. This extension integrates directly into Amazon product pages, offering insights into sales trends. The paid version adds advanced features like monthly sales volume analysis for individual sellers.

Website: Keepa

Amazon KDP Extension

Designed for book sellers and publishers, the Amazon KDP extension provides BSR data, estimated monthly sales, profits, and royalties. Starting at just $2.99 per month, it’s a cost-effective tool for authors and resellers.

Website: Amazon KDP Extension

DS Amazon Quick View Extension

This free extension adds sales rank and seller data to Amazon search results pages, eliminating the need to click on individual listings.

Features:
- Free version works in the US
- Paid version supports all Amazon marketplaces, includes Keepa data, Buy Box information, and lowest FBA price
- Firefox compatibility

The paid version is available for a one-time fee of $25.

Website: DS Amazon Quick View Download

What Is the Amazon Best Seller Badge?

The Amazon Best Seller badge is awarded to products that rank #1 in their category, provided the category contains at least 100 products. Displayed as an orange “#1 Best Seller” banner, it highlights top-performing products, increasing their visibility and appeal to customers.

Products with the Best Seller badge often appear at the top of organic searches and related product listings, driving additional sales and solidifying their top position.

Note: For product variations (e.g., sizes or colors), only the qualifying child ASINs will display the Best Seller badge. Variations that don’t qualify may still receive the “Amazon’s Choice” badge, offering additional visibility and trust to customers.

These tools and badges can significantly enhance your Amazon strategy, ensuring better product selection and increased sales. 😍

Amazon’s Choice vs. Best Seller Badges

Both Amazon’s Choice and Best Seller badges highlight top-performing products, but they serve different purposes:

Amazon’s Choice: Awarded to products with excellent customer ratings, competitive pricing, and fast shipping.
Best Seller: Given to products with the highest sales within their category, updated frequently based on trends.

While Amazon’s Choice focuses on customer satisfaction and convenience, the Best Seller badge prioritizes sales volume. Both badges enhance product credibility, visibility, and sales potential.

How to Earn the Best Seller Badge on Amazon

To earn the Best Seller badge, your product must be the top-seller in a sub-category with over 100 products. Follow the strategies below to climb to the top:

Sales-Driven: The badge is purely based on sales, not reviews or ratings. It’s updated hourly, so consistent monitoring and optimization of your listing are essential.
Worth the Effort: Achieving the badge can significantly boost sales and profitability.

10 Strategies to Improve Your Amazon BSR 💪

Increasing your Best Sellers Rank (BSR) is about outpacing competitors in your category through higher sales. Better BSR leads to greater visibility, driving even more sales in a virtuous cycle.

🚀 Here’s how to optimize for better BSR:

Keyword Research: Use relevant keywords in titles, bullet points, descriptions, and backend search terms for better search visibility.
Optimized Content: Craft keyword-rich titles, concise bullet points highlighting key features, and engaging descriptions that address customer concerns.
High-Quality Media: Use professional images and videos to showcase your product effectively, reducing returns.
Enhanced Brand Content (A+ Content): If eligible, create visually appealing and detailed product descriptions using A+ Content.
Proper Categorization: Ensure your product is listed in the most accurate and relevant category.
A/B Testing: Experiment with different photos, titles, and descriptions to determine what drives the highest conversion rates.
Frequent Updates: Regularly review and update your listings to keep them accurate and competitive.
Competitive Pricing: Use Amazon’s pricing tools or a third-party repricer like BQool to stay competitive.
Marketing & Advertising: Leverage Amazon PPC, Lightning Deals, bundles, coupons, and external marketing (social media, blogs, and emails) to boost visibility and sales.
Build Loyalty: Foster returning customers through excellent service and special offers, encouraging positive reviews and repeat purchases.

These strategies apply whether you’re selling private label products, arbitrage items, or wholesale goods. Even if you don’t own the listing, you can request updates from Amazon.

Amazon BSR Chart Summary

Our free Amazon Best Sellers Rank charts are designed to help you identify winning products. Pair them with Jungle Scout and Helium 10’s free sales estimators to get accurate monthly sales data.

Print the BSR list for your country to aid in product research.
We continuously update our FBA sales rank charts to provide the most accurate information.

Join Our Amazon Seller Community

Looking for support? Join our Amazon FBA Facebook Group to connect with beginners and pro sellers for advice and tips:

Amazon FBA Selling for Beginners & Pros – Ideal for those starting their Amazon FBA journey or experienced sellers seeking insights. 😎

Useful Tools and Resources

📝 Comprehensive guide to Amazon FBA and Private Label research tools: Top 5 Amazon Product Sourcing Tools

📝 Full list of software we use for Amazon success: 28 Best Amazon Seller Tools

Jungle Scout Free Sales Estimator: Estimate sales volume with this handy tool – Check it out
Helium 10: Explore free tools for Amazon sellers – Learn more here
Keepa: Analyze stock, price, and sales data for any product – Get started

If you have any questions about Amazon BSR charts, drop them in the comments below.

Good Luck & Happy Selling!

Amazon Best Sellers Rank FAQs

Q: Why isn’t the Amazon BSR visible?

A: The Amazon Best Sellers Rank might not show for several reasons:

The listing is suppressed.
The product's category has recently been changed.
The product has never made a sale.
Back-end glitches or temporary issues.

If the BSR isn’t showing, wait 24 hours and check again before reaching out to Seller Support.

Q: What qualifies as a good BSR on Amazon?

A: A good BSR is generally under 10,000, but it depends on the product category and market demand.

For example, a BSR of 100,000 in the Books category in the US can mean 230 sales per month, but the same rank in Kitchen & Home in France might translate to just 1 sale per month.

Use our free Amazon sales rank chart for your region to compare categories.

Q: How often is Amazon’s BSR updated?

Popular products: Updated hourly.
Less popular products: Updated weekly or less frequently.

Q: Where can I find the Amazon sales rank?

A: You can locate the sales rank in the ‘Product Details’ section of a product listing page. Note that the BSR may not always appear on the Amazon Mobile App.

Q: What does the Amazon sales rank mean?

A: The sales rank reflects how well a product is selling within its category.

A lower rank indicates higher sales.
A higher rank suggests fewer sales.

Q: How is the Amazon BSR calculated?

A: Amazon calculates BSR by analyzing factors such as:

Recent sales volume.
Price changes or promotions.
Comparison with other products in the same category.

Q: How can I find out how many units a product sells on Amazon for free?

A: Use tools like the Jungle Scout Sales Estimator to get an estimate of monthly sales. Try it here

Q: How can I improve my Amazon BSR?

A: The key to improving BSR is increasing sales. Focus on:

Optimizing your listings: Use relevant keywords and high-quality images.
Using FBA: Fulfillment by Amazon can enhance customer satisfaction.
Maintaining good metrics: Ensure timely shipping and high ratings.

Avoid slashing prices unnecessarily; instead, prioritize profitability.

Q: Can a product have different BSRs in different categories?

A: Yes, a product can have unique BSRs for each category and subcategory it’s listed in. These ranks depend on the number of products in each category.

Q: Can BSR be used to estimate competitors’ sales?

A: Yes, when paired with tools like the Jungle Scout Sales Estimator, BSR can give a rough idea of your competitors’ monthly sales.

Q: Why didn’t my BSR improve after a spike in sales?

A: BSR is relative to other products in the same category. If other products in your category are also selling well, your BSR may remain unchanged despite increased sales.

These FAQs should help clarify your questions about Amazon’s Best Sellers Rank and how to leverage it effectively!