29 Best Online Selling Platforms in 2025

There are now countless opportunities for online sellers to connect with customers through third-party marketplaces.

Instead of spending years building up an e-commerce website from scratch, small businesses can instantly tap into massive global audiences and loyal customer bases.

But with so many options available, which marketplaces are the best fit for your products and offer the highest profit potential?

Why take my word for it? My name is James, and with over 15 years of experience in online selling and more than $10,000,000 in sales, I’ve navigated the landscape of e-commerce firsthand. I also run an online seller community with over 35,000 members, sharing advice and strategies to help others succeed.

🕵️‍♂️ In this guide, we’ll uncover the top online marketplaces for sellers in 2025, breaking down their unique advantages and comparing them to giants like Amazon and eBay.

You’ll discover insights into:

• The key features of each platform.

• Their pros, cons, and target audiences.

• How they stack up in terms of profitability and usability.

Ready to explore the best marketplaces to grow your business? Let’s dive in and find the perfect platforms for your products!

What Are Online Marketplaces? 🤔

Online marketplaces are digital platforms where sellers and buyers connect to trade products or services. Unlike traditional e-commerce websites that focus on selling items from a single company, these platforms host multiple sellers, offering customers the ability to compare prices, read reviews, and shop for a wide variety of items all in one place.

Over the years, the way we buy and sell online has evolved dramatically. Starting with eBay’s auction-based model, we now have access to over 20 different online marketplaces catering to various seller needs and customer preferences.

These platforms simplify transactions by handling payments, logistics, and sometimes even shipping, making it easier for sellers to focus on growing their business while providing customers with a seamless shopping experience.

Why Choose Online Marketplaces to Sell Your Products? 🚀

Online marketplaces offer numerous advantages for sellers, especially small businesses looking to reach broader audiences without the hassle of building their own website from scratch. Here are some key benefits:

• Large Customer Base: Gain instant access to millions of global customers without needing extensive marketing efforts.

• Secure Transactions: Built-in payment gateways minimize fraud and streamline payments.

• Insights and Analytics: Track sales, customer behavior, and trends to make data-driven decisions.

• Integrated Support: Many marketplaces offer customer service to handle disputes and inquiries.

• Promotional Tools: Utilize features like sponsored listings, discounts, and ad campaigns to boost visibility.

• Logistics Assistance: Integrated shipping solutions with labels, tracking, and sometimes discounted rates.

• Trust Factor: Customers trust established marketplaces, increasing conversion rates for sellers.

• Mobile Accessibility: Manage your store via apps or mobile-friendly platforms.

• Global Reach: Sell internationally with localized support in multiple regions.

• Cost-Effective: Significantly cheaper and faster than creating and maintaining your own e-commerce site.

Top Online Marketplaces by Category

1. Best for Used Items: eBay

2. Best for Large Businesses: Amazon

3. Best for Fashion and Clothing: Depop

4. Best for Handmade Goods: Etsy

5. Best for Social Media Integration: Instagram Shopping

6. Best for Global Selling: Amazon

Comparison of Leading Online Marketplaces

Here’s a breakdown of popular marketplaces to help you choose the right one:

How to Choose the Right Platform

When selecting a marketplace, consider:

• Your product type and target audience.

• Associated fees and profit margins.

• Tools and features that align with your business goals.

Whether you’re a small business owner, a handmade goods creator, or an enterprise-level retailer, online marketplaces provide a gateway to tap into new markets, build your brand, and scale efficiently.

Ready to get started? Explore these platforms and find the perfect match for your business! 😊

1. AmazonOverviewAmazon is the leading global online marketplace, offering an extensive product range across multiple categories. Known for its vast customer base, user-friendly platform, and reliable fulfillment services, it has become a top destination for both buyers and sellers.

Fees and Pricing

• Individual Plan: $0.99 per item sold

• Professional Plan: $39.99/month

• Referral Fees: 6%–45% depending on the category

• Fulfillment by Amazon (FBA) Fees: Based on product size and weight

Key Features

• Large customer base and high website traffic

• FBA for seamless order fulfillment

• Access to Prime customers with Prime shipping eligibility

• Advanced seller tools and analytics

Pros and Cons

✅ Pros:

• Extensive reach and brand trust

• Reliable fulfillment and customer service

• Tools to optimize listings and boost sales

❌ Cons:

• High fees, especially with FBA

• Stiff competition requiring optimized listings

• Limited control over customer interactions

Comparison

Amazon is ideal for branded, mainstream products, whereas platforms like eBay cater better to niche or used items. Amazon provides a polished and professional seller experience but at higher costs.

📈 Interesting Fact: Amazon holds a 39% market share in U.S. e-commerce, with 60% of sales driven by independent sellers.

Who Should Sell on Amazon?Perfect for sellers of new, branded products who want to leverage a global audience and streamlined logistics. Suitable for both individuals and SMBs aiming for scalability.

Rating: 9/10

🌐 Website: Amazon

2. eBayOvervieweBay is a well-established online marketplace offering auction-style and fixed-price listings. Known for its wide range of items, eBay is a go-to platform for both new and secondhand goods, collectibles, and rare finds.

Fees and Pricing

• Free listings for up to 250 items/month; $0.30 per additional listing

• Final value fees: 10%–15%

• Optional fees for promoted listings and added features

Key Features

• Flexible auction and fixed-price formats

• Diverse product categories and audiences

• Integrated PayPal payments for secure transactions

Pros and Cons

✅ Pros:

• Broad product variety and engaged audience

• Lower fees compared to some platforms

• Flexible selling options

❌ Cons:

• Potentially lower profit margins in auctions

• Hands-on management needed for auction listings

• Limited control over customer relationships

Comparison

eBay is better suited for niche, unique, or secondhand items, while Amazon excels in selling branded products. eBay’s flexibility allows for creative listings, unlike Amazon’s streamlined approach.

📈 Interesting Fact: eBay boasts over 180 million active buyers globally.

Who Should Sell on eBay?Ideal for individual sellers, collectors, and small businesses offering unique or secondhand items.

Rating: 8/10

🌐 Website: eBay

3. EtsyOverviewEtsy is a niche platform focused on handmade, vintage, and craft items. It attracts a loyal customer base of shoppers seeking artisanal and creative goods.

Fees and Pricing

• $0.20 listing fee per item

• 6.5% transaction fee

• Processing fees for Etsy Payments

Key Features

• Strong emphasis on handmade and vintage products

• Customizable shop pages for branding

• Active community of buyers and sellers

Pros and Cons

✅ Pros:

• Dedicated customer base for unique items

• Affordable fees compared to larger platforms

• Opportunities to build a personal brand

❌ Cons:

• Limited customer base compared to giants like Amazon

• Competition from other creative sellers

• Additional fees for payment processing and advertising

Comparison

Etsy specializes in unique, handmade goods, while Amazon and eBay cater to broader product categories. It offers a more personalized seller experience with a community-driven vibe.

📈 Interesting Fact: Etsy has 2.5 million sellers and over 90 million buyers worldwide.

Who Should Sell on Etsy?Best for artists, craftspeople, and small businesses offering handmade or vintage items.

Rating: 8/10

🌐 Website: Etsy

4. Walmart MarketplaceOverviewWalmart Marketplace connects third-party sellers with Walmart’s customer base, integrating seller inventory alongside Walmart’s in-house products.

Fees and Pricing

• Referral fees: 6%–20% depending on the product category

• Optional fees for fulfillment services

Key Features

• Access to Walmart’s extensive customer network

• Fulfillment services for streamlined logistics

• Robust tools for pricing, inventory, and analytics

Pros and Cons

✅ Pros:

• High customer traffic and trusted brand

• Affordable fees compared to competitors

• Reliable logistical support

❌ Cons:

• Stringent seller requirements

• Limited creative control over customer experience

• High competition from other sellers and Walmart itself

Comparison

Similar to Amazon in targeting branded products, Walmart offers competitive fees and logistics but lacks Amazon’s scale. It’s more structured than eBay’s flexible format.

📈 Interesting Fact: Walmart Marketplace saw a 50% growth in sellers last year.

Who Should Sell on Walmart Marketplace?Ideal for established businesses with branded products and the ability to meet Walmart’s performance standards.

Rating: 7/10

🌐 Website: Walmart Marketplace

5. Facebook MarketplaceOverviewFacebook Marketplace is a convenient, community-driven platform built into Facebook, allowing users to buy and sell both new and used items within their local area. It provides a simple way for individuals and small businesses to connect with buyers in their community.

Fees and Pricing

• Local Sales: No listing fees

• Shipped Items: 5% selling fee (or $0.40 for items priced $8 or less)

• Additional costs for optional advertising

Key Features

• Integrated with Facebook for easy access and visibility

• Focus on local transactions

• Buyer-seller communication through Messenger

• Simple setup with minimal fees for individual transactions

Pros and Cons

✅ Pros:

• Easy to list items and manage sales

• Leverage existing Facebook connections and community groups

• Cost-effective for local transactions

❌ Cons:

• Fewer advanced selling tools compared to dedicated platforms

• Security and safety concerns in some transactions

• Lower buyer trust compared to major e-commerce platforms

Comparison

Facebook Marketplace offers a more casual, community-focused selling experience compared to the professional and expansive reach of Amazon or eBay. It’s ideal for local sales rather than national or global shipping.

📈 Interesting Fact: Facebook Marketplace reached 1.2 billion monthly active users last year.

Who Should Sell on Facebook Marketplace?Best suited for individuals, hobbyists, and small businesses looking to sell used items, declutter, or connect with local buyers. It’s especially great for casual sellers who don’t require advanced features or analytics.

Rating: 6/10

🌐 Website: Facebook Marketplace

6. WayfairOverviewWayfair specializes in home goods, furniture, and decor. As both a retailer and a marketplace, it offers sellers the opportunity to list products alongside Wayfair’s own private-label items, connecting them to a large customer base focused on home improvement.

Fees and Pricing

Wayfair operates on a wholesale model:

• Wayfair purchases items from sellers at wholesale prices

• Wayfair sets retail prices and manages sales

Key Features

• Focus on home goods and furniture categories

• Exposure to Wayfair’s well-established customer base

• Tools for inventory management and sales analytics

• Opportunity to leverage Wayfair’s brand reputation

Pros and Cons

✅ Pros:

• Strong focus on the home and decor niche

• Potential for high-value transactions

• Access to a loyal customer base

❌ Cons:

• Strict requirements for product quality and performance

• Limited branding control for sellers

• Higher fees when using Wayfair’s logistics services

Comparison

Wayfair is highly specialized compared to general marketplaces like Amazon or eBay. Its curated approach appeals to sellers of high-quality home goods, while Amazon and eBay serve broader audiences.

📈 Interesting Fact: Wayfair’s average order value for sellers was $350 last year.

Who Should Sell on Wayfair?Ideal for businesses specializing in branded home goods and furniture, particularly those that meet Wayfair’s strict quality and performance standards.

Rating: 7/10

🌐 Website: Wayfair

7. NeweggOverviewNewegg is a marketplace dedicated to electronics, computer hardware, and related tech products. It has built a strong reputation among tech enthusiasts and professionals, making it a go-to platform for high-quality gadgets and hardware.

Fees and Pricing

• Basic Seller Plan: Free

• Professional Plan: $29.95/month

• Commission Fees: 8%–15%, depending on the product category

Key Features

• Specialized focus on electronics and tech products

• Dedicated customer base of tech-savvy buyers

• Advanced tools for inventory, pricing, and performance management

Pros and Cons

✅ Pros:

• Highly targeted audience for electronics and tech

• Strong brand recognition in the tech space

• Opportunities for higher-value sales

❌ Cons:

• Limited to a narrower product category

• Strict seller requirements

• Higher fees for logistics services

Comparison

Newegg’s niche focus on tech sets it apart from general marketplaces like Amazon or eBay. While Amazon also offers tech products, Newegg attracts a more specialized, informed customer base.

📈 Interesting Fact: Newegg generated $2.3 billion in revenue from third-party sellers last year.

Who Should Sell on Newegg?Best for sellers specializing in branded electronics, computer hardware, and related tech products. It’s an excellent choice for businesses looking to target a tech-savvy audience.

Rating: 8/10

🌐 Website: Newegg

8. BonanzaOverviewBonanza is an online marketplace offering a diverse range of products, from handmade items to vintage goods. It prioritizes user-friendly tools and a customizable selling experience, making it a popular choice among individual sellers and small businesses.

Fees and Pricing

• Listing Fees: Free

• Subscription Fees: None

• Commission Fees: 3.5% for standard listings; up to 9% for externally advertised items

Key Features

• Customizable storefronts for sellers

• Diverse product categories for broad selling opportunities

• Tools for managing inventory, orders, and customer communication

Pros and Cons

✅ Pros:

• Free listings and low commission fees

• Personalized seller experience with branding options

• Diverse selling opportunities across multiple categories

❌ Cons:

• Smaller customer base compared to major platforms

• Limited brand recognition

• Fewer logistics and fulfillment options

Comparison

Bonanza offers a more personalized and community-driven approach compared to the scale of Amazon or eBay. While Amazon focuses on high-volume sales, Bonanza caters to niche products and small businesses.

📈 Interesting Fact: Bonanza reported over 1 million active sellers last year.

Who Should Sell on Bonanza?Perfect for sellers of handmade, vintage, or niche products who value a personalized selling experience. It’s great for hobbyists, small businesses, and individual sellers.

Rating: 7/10

🌐 Website: Bonanza

9. RakutenOverviewRakuten is a prominent global e-commerce platform with a strong presence in Japan and growing influence in the United States. The platform offers a broad range of products across categories like electronics, apparel, and home goods, making it a versatile marketplace for sellers.

Fees and Pricing

• Subscription Fee: $33/month

• Commission Fees: 8%–15% depending on product category

• Optional Fees: For additional services, including logistics and marketing support

Key Features

• Access to an international customer base

• Comprehensive tools for inventory, pricing, and performance tracking

• Cross-border selling opportunities

• Integration with Rakuten’s loyalty programs and promotional campaigns

Pros and Cons

✅ Pros:

• Extensive reach in international markets, especially Japan

• Strong brand recognition and customer loyalty

• Opportunities for global expansion

❌ Cons:

• Higher fees compared to some marketplaces

• Strict seller requirements for performance and product quality

• Limited control over branding and customer interactions

Comparison

Rakuten shares similarities with Amazon in its focus on branded products and efficient logistics. However, Rakuten’s customer base and marketplace activity are smaller, especially outside Japan, but it offers better opportunities for international sellers than eBay.

📈 Interesting Fact: Rakuten is Japan’s largest e-commerce platform.

Who Should Sell on Rakuten?Ideal for established sellers with branded products aiming to expand internationally, particularly into Asian markets. Rakuten is well-suited for mid-sized and large businesses that meet its quality standards and want to leverage its global network.

Rating: 7/10

🌐 Website: Rakuten

10. MercariOverviewMercari is a user-friendly, mobile-centric platform focused on buying and selling new, used, and refurbished items. It is especially popular in the resale and recommerce sectors, appealing to individual and small-scale sellers.

Fees and Pricing

• Selling Fee: 10% of the sale price

• Payment Processing Fee: 2.9% + $0.30 per sale

• Listing Fee: Free

Key Features

• Mobile-first platform for seamless user experience

• Focus on resale and recommerce markets

• Built-in tools for streamlined listing, payment processing, and shipping

Pros and Cons

✅ Pros:

• Convenient for mobile-based selling

• Low fees compared to larger platforms

• Attracts a growing market of recommerce customers

❌ Cons:

• Smaller audience compared to Amazon and eBay

• Less brand recognition

• Limited control over customer engagement

Comparison

Mercari targets the resale and recommerce market, distinguishing itself from Amazon and eBay’s broader product focus. While Amazon emphasizes professional sales, Mercari caters more to casual sellers and individuals.

📈 Interesting Fact: The average order value on Mercari was $50 last year.

Who Should Sell on Mercari?Perfect for casual sellers, hobbyists, and small businesses focusing on used, new, or refurbished items. It’s an excellent platform for those prioritizing ease of use and a low-cost entry point.

Rating: 7/10

🌐 Website: Mercari

11. CraigslistOverviewCraigslist is a community-based platform for buying, selling, and trading new and used items. Its classified-style structure focuses on local transactions and peer-to-peer interactions.

Fees and Pricing

• Listing Fees: Free for most items

• Exceptions: Nominal fees for job postings, real estate, and other specific categories

Key Features

• Localized platform for community-driven transactions

• Simple classified ads format with minimal frills

• Direct communication between buyers and sellers

Pros and Cons

✅ Pros:

• Free to list and sell most items

• Great for local, grassroots transactions

• Easy to use for casual sellers

❌ Cons:

• Limited tools for inventory and sales analytics

• Safety concerns due to decentralized nature

• Lacks brand trust compared to major marketplaces

Comparison

Craigslist’s local, informal structure contrasts with the scale and professionalism of Amazon and eBay. It’s ideal for casual, localized transactions rather than national or international sales.

📈 Interesting Fact: Over 80 million ads are posted monthly on Craigslist.

Who Should Sell on Craigslist?Perfect for individuals and small businesses focused on local sales, particularly for used, unique, or bulky items. Best for those who prioritize simplicity and minimal fees.

Rating: 6/10

🌐 Website: Craigslist

12. ShopifyOverviewShopify is a leading e-commerce platform that enables businesses to create and manage their own online stores. It’s not a marketplace but offers robust tools for building and operating branded e-commerce sites.

Fees and Pricing

• Subscription Plans:

  • Basic: $29/month

  • Shopify: $79/month

  • Advanced: $299/month

• Transaction Fees: Vary depending on the payment processor (no additional fees for Shopify Payments)

Key Features

• Fully customizable store design and branding

• Integrated tools for payments, shipping, and inventory management

• Multi-channel selling on social media and marketplaces

• Advanced analytics and marketing features

Pros and Cons

✅ Pros:

• Full control over branding and customer experience

• Scalable for businesses of all sizes

• Extensive suite of e-commerce tools and integrations

❌ Cons:

• Subscription and transaction fees can add up

• Requires more hands-on management

• Steeper learning curve compared to marketplaces

Comparison

Shopify stands apart as a platform for creating standalone online stores, offering sellers full control over their branding and customer relationships. Unlike Amazon or eBay, Shopify doesn’t operate as a centralized marketplace, giving businesses independence but requiring more effort.

📈 Interesting Fact: Shopify merchants generated $9.3 billion in sales during the Black Friday Cyber Monday weekend.

Who Should Sell on Shopify?Best for businesses seeking complete control over their online presence. Ideal for sellers who prioritize customization, branding, and multi-channel selling.

Rating: 9/10

🌐 Website: Shopify

13. PoshmarkOverviewPoshmark is a social e-commerce platform focused on buying and selling new and secondhand apparel, accessories, and home goods. It offers a vibrant community of fashion enthusiasts and small business sellers, emphasizing a social shopping experience.

Fees and Pricing

• Flat Fee for Sales Under $15: $2.95

• Sales Over $15: 20% commission

• Optional Costs: Features like shipping labels

Key Features

• Specializes in fashion, apparel, and accessories

• Social selling with the ability to “share” listings

• Integrated tools for payment and shipping

• Easy inventory management for sellers

Pros and Cons

✅ Pros:

• Dedicated audience focused on fashion and lifestyle products

• Engaged community with unique social sharing features

• Simple shipping and payment processes

❌ Cons:

• Higher fees for lower-priced items

• Limited product categories outside of fashion

• Competition from both individual and business sellers

Comparison

Unlike Amazon or eBay, Poshmark centers on social interaction and sharing, catering to a niche market for fashion and accessories. Its community-driven approach sets it apart from larger, transactional marketplaces.

📈 Interesting Fact: One item is sold every second in the U.S. on Poshmark.

Who Should Sell on Poshmark?Ideal for fashion brands, individual sellers, and small businesses targeting customers interested in apparel, accessories, and home goods. It’s perfect for those leveraging social selling to engage buyers.

Rating: 8/10

🌐 Website: Poshmark

14. DepopOverviewDepop is a social shopping app aimed at younger, trend-driven consumers. Known for its focus on vintage, secondhand, and unique fashion, Depop offers a mobile-first shopping experience.

Fees and Pricing

• Selling Fee: 10% per sale

• Payment Processing Fee: 2.9% + $0.30 per transaction

• Optional Fees: Promoted listings

Key Features

• Mobile-friendly platform with a social media-like interface

• Focus on vintage, secondhand, and unique fashion items

• Tools for inventory management and customer engagement

• Social features like following, commenting, and liking listings

Pros and Cons

✅ Pros:

• Popular among fashion-conscious younger audiences

• Seamless mobile-first shopping experience

• Active community-driven marketplace

❌ Cons:

• Limited to fashion and apparel categories

• Smaller user base compared to Amazon and eBay

• Higher fees for lower-priced products

Comparison

Depop stands out for its focus on vintage and unique fashion, contrasting with Amazon and eBay’s broad product ranges. It caters to a younger demographic, offering a social shopping environment.

📈 Interesting Fact: The average Depop transaction value is $30.

Who Should Sell on Depop?Perfect for sellers of vintage, unique, and secondhand apparel targeting Gen Z and Millennials. Its social shopping features appeal to trend-conscious buyers.

Rating: 7/10

🌐 Website: Depop

15. Instagram ShoppingOverviewInstagram Shopping enables businesses and creators to showcase and sell products directly through the Instagram app, leveraging its large, visually-focused user base.

Fees and Pricing

• Selling Fees: None for the Shopping feature itself, though advertising costs may apply

• Transaction Fees: Based on the payment processor (e.g., Shopify or Facebook Payments)

Key Features

• Integration with Instagram’s platform and user experience

• Tagging products in posts and stories for easy discovery

• Shopping tabs to display product catalogs

• Analytics for tracking shopping activity and performance

Pros and Cons

✅ Pros:

• Access to Instagram’s vast and engaged audience

• Visually-driven shopping experience

• No direct selling fees

❌ Cons:

• Requires an established Instagram presence

• Limited control over the overall customer experience

• Increased competition for visibility

Comparison

Instagram Shopping is distinct from Amazon and eBay due to its integration with social media and its emphasis on discovery and visual appeal. It suits brands focused on fashion, beauty, and lifestyle.

📈 Interesting Fact: 35% of Instagram users made purchases on the platform last year.

Who Should Sell on Instagram Shopping?Ideal for businesses and creators with active Instagram accounts, particularly those in fashion, beauty, and lifestyle niches. Perfect for leveraging visuals and social media engagement.

Rating: 7/10

🌐 Website: Instagram Shopping

16. TikTok ShopOverviewTikTok Shop integrates e-commerce with the TikTok platform, allowing businesses and creators to sell products directly through videos and live streams.

Fees and Pricing

• Setup Fees: None

• Commission Fees: 5%-10% depending on product category

Key Features

• Seamless integration with TikTok’s video-based platform

• Shoppable videos and live streams

• Dedicated shopping tabs within the app

• Analytical tools for tracking performance

Pros and Cons

✅ Pros:

• Access to TikTok’s large, engaged audience

• Potential for viral product discovery

• No setup fees

❌ Cons:

• New platform with evolving features

• Limited proven success compared to established marketplaces

• Competitive environment

Comparison

TikTok Shop differentiates itself with its video-centric approach to e-commerce, appealing to younger, trend-driven audiences. This contrasts with the transactional nature of Amazon and eBay.

📈 Interesting Fact: Beauty and personal care were TikTok Shop’s most popular categories last year.

Who Should Sell on TikTok Shop?Best for brands and creators with a strong TikTok presence, particularly in categories like fashion, beauty, and lifestyle. It’s ideal for leveraging short-form video content to boost engagement and sales.

Rating: 6/10

🌐 Website: TikTok Shop

17. AliExpressOverviewAliExpress, owned by Alibaba Group, is a global e-commerce platform catering primarily to international buyers and sellers. It offers a vast selection of products, including electronics, apparel, home goods, and industrial supplies, often at highly competitive prices.

Fees and Pricing

• No Subscription Fees: Free to join as a seller

• Referral Fees: Around 5%-8%, depending on the product category

• Optional Fees: Services like product promotion and supplier verification

Key Features

• Access to a global audience spanning over 200 countries

• Diverse product categories with competitive pricing

• Tools for inventory, order, and communication management

• Opportunities for cross-border selling and international growth

Pros and Cons

✅ Pros:

• Global customer base for expanding into international markets

• Competitive product pricing with a variety of categories

• Supported by Alibaba’s extensive resources and brand recognition

❌ Cons:

• Quality and reliability of products can vary widely

• Complexities in managing cross-border logistics and regulations

• Limited control over branding and customer experience

Comparison

AliExpress is similar to Amazon and eBay in its broad product categories and international reach but focuses more on wholesale and value-driven purchases. It’s especially appealing for businesses targeting bulk or low-cost product sales.

📈 Interesting Fact: AliExpress saw a 60% increase in order volume last year.

Who Should Sell on AliExpress?Best for entrepreneurs, wholesalers, and small businesses aiming to expand globally and tap into international markets while navigating cross-border logistics.

Rating: 7/10

🌐 Website: AliExpress

18. AlibrisOverviewAlibris specializes in selling new, used, rare, and out-of-print books, along with textbooks, music, and movies. It serves a niche audience of collectors, book enthusiasts, and academic institutions.

Fees and Pricing

• Basic Plan: Free (with a $1 transaction fee per sale)

• Gold Plan: Starts at $20/month

• Final Value Fees: 15%-20% (minimum $0.50)

Key Features

• Specializes in books, textbooks, music, and movies

• Marketplace for rare and out-of-print items

• Tools for inventory, order management, and customer communication

• Access to a dedicated customer base of collectors and enthusiasts

Pros and Cons

✅ Pros:

• Attracts niche buyers interested in rare and valuable items

• Great for selling unique and hard-to-find products

• Provides opportunities for high-value sales

❌ Cons:

• Limited to book and media-related categories

• Smaller customer base compared to Amazon and eBay

• Competition within its niche

Comparison

Alibris is more specialized than Amazon or eBay, focusing on rare and out-of-print books. While Amazon serves broader categories, Alibris targets a niche market of book lovers and collectors.

📈 Interesting Fact: Alibris connects over 6,000 booksellers in 65 countries.

Who Should Sell on Alibris?Ideal for individual sellers, bookstores, and businesses specializing in rare, out-of-print books or academic materials looking to reach dedicated book enthusiasts.

Rating: 7/10

🌐 Website: Alibris

19. ShopeeOverviewShopee is a leading e-commerce platform in Southeast Asia and Taiwan, offering diverse products across categories like fashion, electronics, and home goods. Known for its mobile-first approach, Shopee caters to emerging markets with growing digital economies.

Fees and Pricing

• Subscription Fees: None

• Transaction Fees: 1%-3% depending on the category and location

• Optional Fees: Logistics and advertising services

Key Features

• Strong presence in Southeast Asia and Taiwan

• Mobile-optimized user interface for seamless shopping experiences

• Tools for managing inventory, fulfillment, and analytics

• Integration with Shopee’s logistics and payment systems

Pros and Cons

✅ Pros:

• Excellent reach in rapidly growing markets

• Mobile-first platform tailored to regional shopping behaviors

• Leverages Shopee’s established brand and customer trust

❌ Cons:

• Limited international reach compared to Amazon and eBay

• Potential cultural and language barriers for non-local sellers

• Highly competitive within regional markets

Comparison

Shopee focuses on Southeast Asian markets, unlike the global reach of Amazon and eBay. It excels in catering to mobile shoppers, a key demographic in emerging markets.

📈 Interesting Fact: Shopee had 295 million users last year, with Indonesia being its largest market.

Who Should Sell on Shopee?Shopee is ideal for sellers aiming to expand in Southeast Asia or Taiwan, particularly those who understand regional market dynamics and consumer preferences.

Rating: 8/10

🌐 Website: Shopee

20. FlipkartOverviewFlipkart is one of India’s leading e-commerce platforms, providing a broad product range across categories like electronics, fashion, and home goods. As a Walmart-owned company, Flipkart dominates the Indian e-commerce market.

Fees and Pricing

• Subscription Fees: None

• Referral Fees: 5%-20%, depending on the category

• Optional Fees: Logistics and advertising services

Key Features

• Extensive customer base in India’s booming e-commerce market

• Seller tools for inventory management and analytics

• Integration with Flipkart’s payment and logistics solutions

• Leverages Flipkart’s strong brand and marketing capabilities

Pros and Cons

✅ Pros:

• Unmatched access to India’s rapidly growing online shopping market

• Established customer base and brand recognition

• Integrated logistics and payment support

❌ Cons:

• Limited international presence compared to Amazon and eBay

• Challenges with cultural and market-specific differences for non-local sellers

• Intense competition from other Indian marketplaces

Comparison

Flipkart dominates India’s e-commerce landscape, whereas Amazon and eBay cater to a broader, global audience. Flipkart is uniquely positioned for sellers targeting Indian consumers.

📈 Interesting Fact: Flipkart has over 200,000 sellers and 150 million monthly active users.

Who Should Sell on Flipkart?Best for sellers with products suited to Indian consumer preferences or those looking to tap into one of the world’s largest e-commerce markets.

Rating: 8/10

🌐 Website: Flipkart

21. Mercado LibreOverviewMercado Libre is the largest e-commerce platform in Latin America, providing a wide variety of products across categories like electronics, fashion, and home goods. With a robust presence in key markets such as Brazil, Mexico, and Argentina, it serves as a central hub for regional e-commerce.

Fees and Pricing

• No Monthly Subscription Fees

• Referral Fees: 6%-16% depending on the product category

• Optional Fees: Services like Mercado Envíos (logistics) and advertising campaigns

Key Features

• Access to a broad customer base across Latin America

• Integrated tools for inventory management, fulfillment, and analytics

• Cross-border selling opportunities with localized payment options

• Brand recognition and marketing support from Mercado Libre

Pros and Cons

✅ Pros:

• Unparalleled reach in Latin America’s growing e-commerce market

• Opportunities to leverage Mercado Libre’s established logistics and payment systems

• Trusted platform with strong brand recognition

❌ Cons:

• Limited global reach compared to Amazon or eBay

• Language and cultural nuances may challenge non-local sellers

• High competition within the platform’s regional markets

Comparison

Unlike Amazon or eBay, Mercado Libre specializes in Latin American markets, tailoring its services to the needs of local consumers with integrated payment and logistics solutions.

📈 Interesting Fact: Mercado Libre generated $10 billion in revenue and has over 100 million active users.

Who Should Sell on Mercado Libre?Perfect for sellers looking to tap into Latin America’s dynamic e-commerce market. Ideal for businesses with an understanding of regional consumer preferences and logistics challenges.

Rating: 8/10

🌐 Website: Mercado Libre

22. CdiscountOverviewCdiscount is one of France’s top e-commerce platforms, offering products in categories like electronics, fashion, and home goods. With a strong focus on the French market and expansion into other European regions, it provides sellers with a localized, well-established marketplace.

Fees and Pricing

• No Monthly Subscription Fees

• Referral Fees: 5%-20%, depending on the product category

• Optional Fees: Services like logistics and advertising

Key Features

• Access to France’s large e-commerce market with European expansion potential

• Integrated seller tools for inventory, fulfillment, and analytics

• Opportunities to utilize Cdiscount’s trusted brand for customer engagement

Pros and Cons

✅ Pros:

• Well-established platform in France with strong brand recognition

• Opportunities to reach European customers through expansion efforts

• Integration with Cdiscount’s logistics and advertising services

❌ Cons:

• Limited global reach outside Europe

• Cultural and language barriers for non-European sellers

• High competition within the platform

Comparison

Cdiscount is focused on regional dominance in France and Europe, offering specialized services tailored to local markets, unlike the global coverage provided by Amazon and eBay.

📈 Interesting Fact: Cdiscount generated $1.5 billion in revenue and has over 20 million active users.

Who Should Sell on Cdiscount?Ideal for sellers targeting French and European consumers, especially those familiar with local market dynamics.

Rating: 6/10

🌐 Website: Cdiscount

23. WishOverviewWish is an online marketplace specializing in affordable, often unbranded products from global suppliers. Known for its mobile-first design, Wish caters to budget-conscious consumers looking for discounts.

Fees and Pricing

• No Monthly Subscription Fees

• Referral Fees: 15%-20% based on product category

• Optional Fees: Advertising and promotional tools

Key Features

• Mobile-optimized platform appealing to price-sensitive shoppers

• Focus on low-cost, unbranded items

• Seller tools for managing inventory, fulfillment, and customer communication

Pros and Cons

✅ Pros:

• Large customer base interested in budget-friendly items

• User-friendly mobile interface

• Opportunity to sell unbranded, affordable products

❌ Cons:

• Reputation for lower-quality products

• Intense competition among sellers offering similar items

• Thin profit margins due to emphasis on low pricing

Comparison

Unlike Amazon and eBay, Wish prioritizes deeply discounted, value-driven products, targeting a specific audience looking for affordable options.

📈 Interesting Fact: Wish has 107 million monthly users and generated $278 million in revenue.

Who Should Sell on Wish?Best for sellers offering affordable, unbranded products with a focus on cost-conscious consumers.

Rating: 6/10

🌐 Website: Wish

24. SearsOverviewOnce a retail powerhouse, Sears has shifted focus to include an online marketplace where third-party sellers can list products alongside Sears’ inventory.

Fees and Pricing

• No Monthly Subscription Fees

• Referral Fees: 10%-15% depending on category

• Optional Fees: Logistics and advertising

Key Features

• Opportunity to leverage Sears’ brand name and retail history

• Tools for inventory and order management

• Integration with Sears’ physical stores and logistics network

Pros and Cons

✅ Pros:

• Access to Sears’ loyal customer base

• Integration with physical store locations and services

• Suitable for more traditional retail products

❌ Cons:

• Declining brand reputation and operational challenges

• Limited innovation compared to leading e-commerce platforms

• Competition from larger and more established marketplaces

Comparison

Sears is more traditional compared to Amazon or eBay, catering to a mainstream audience but with less market influence and innovation.

📈 Interesting Fact: Sears has 10,000 active sellers and reported $1.2 billion in revenue.

Who Should Sell on Sears?Suitable for sellers aiming to appeal to a more traditional audience while leveraging Sears’ retail legacy.

Rating: 4/10

🌐 Website: Sears

25. eBidOvervieweBid is a specialized online marketplace that provides a platform for selling a diverse range of items, including new, used, collectibles, and antiques. Positioned as a cost-effective alternative to larger platforms like eBay, it caters to niche sellers and buyers.

Fees and Pricing

• Listing Fees:

  • Standard: Free

  • Platinum: $0.05

  • Featured: $0.99

  • Frontpage: $3.99

• Final Value Fees:

  • Auctions: 3%

  • Fixed-Price Sales: 5%

• Optional Fees: Advertising and premium features

Key Features

• Offers customizable storefronts for sellers

• Focus on niche and hard-to-find products

• Provides tools for inventory management and analytics

• Lower selling fees compared to larger platforms

Pros and Cons

✅ Pros:

• Cost-effective alternative with low selling fees

• Strong appeal for niche and collectible items

• Customizable branding for sellers

❌ Cons:

• Limited customer base compared to major platforms

• Lower visibility for sellers due to smaller scale

• Fewer resources and tools than leading marketplaces

Comparison

eBid focuses on niche markets and cost efficiency, unlike Amazon or eBay, which prioritize broader audiences and scalability. It is best for sellers targeting unique product categories.

📈 Interesting Statistic: eBid hosts over 3.8 million live listings in 12,000+ categories.

Who Should Sell on eBid?Ideal for individual sellers, hobbyists, and small businesses offering unique, collectible, or niche products while seeking a lower-cost selling platform.

Rating: 6/10

🌐 Website: eBid

26. Ruby LaneOverviewRuby Lane is a high-end online marketplace specializing in vintage, antique, and collectible items, such as art, jewelry, furniture, and décor. It caters to discerning buyers seeking unique, high-quality items.

Fees and Pricing

• Monthly Fees: $45/month subscription

• Commission Fees: 9.9% on sales under $2,500

• Optional Fees: Advertising and promotional tools

Key Features

• Exclusive focus on vintage, antique, and collectible goods

• Curated marketplace ensuring quality and authenticity

• Customizable storefronts for sellers

• Tools for inventory and order management

Pros and Cons

✅ Pros:

• Dedicated customer base of collectors and enthusiasts

• High-quality niche market for premium items

• Customizable storefronts enhance seller branding

❌ Cons:

• Smaller audience compared to general marketplaces

• Higher fees compared to other platforms

• Strict seller requirements for maintaining quality standards

Comparison

Unlike Amazon or eBay, Ruby Lane targets a specialized audience for antiques and collectibles. Its curated nature appeals to sellers offering premium, authentic products.

📈 Interesting Statistic: Ruby Lane generated $10 million in revenue from 5,000 sellers last year.

Who Should Sell on Ruby Lane?Perfect for antique dealers, collectors, and small businesses specializing in vintage or collectible items, aiming to reach a high-value customer base.

Rating: 8/10

🌐 Website: Ruby Lane

27. NextdoorOverviewNextdoor is a hyperlocal platform where neighbors connect to share recommendations, events, and buy/sell items within their local community. While not a traditional e-commerce site, it offers a straightforward platform for community-based transactions.

Fees and Pricing

• No Listing or Selling Fees: Free to buy and sell items

• Optional Fees: Potential future paid features

Key Features

• Localized, community-driven platform for trusted interactions

• Facilitates buying, selling, and trading within neighborhoods

• Focus on personal connections and recommendations

Pros and Cons

✅ Pros:

• No selling fees, making it cost-effective

• Promotes trust through local connections

• Simple setup for casual transactions

❌ Cons:

• Limited tools compared to dedicated marketplaces

• Smaller, localized customer base

• Discoverability limited to local reach

Comparison

Nextdoor’s community-focused model contrasts with the global scale of Amazon or eBay. It’s designed for localized transactions rather than national or international sales.

📈 Interesting Statistic: Nextdoor reached 41.8 million weekly active users with a 5% year-over-year growth.

Who Should Sell on Nextdoor?Best for individuals or small businesses focusing on local transactions and fostering community trust. Ideal for casual sellers and neighborhood exchanges.

Rating: 7/10

🌐 Website: Nextdoor

28. LazadaOverviewLazada, the leading e-commerce platform in Southeast Asia, operates across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Acquired by Alibaba Group, it combines local and global selling opportunities.

Fees and Pricing

• No Initial Fees: Free setup

• Commission Fees:

  • Electronics: 1%-4%

  • Fashion & General Merchandise: 4%-8%

  • Premium Channels (LazMall): Additional 5%

• Payment Processing Fees: 2% per transaction

Key Features

• LazMall for premium brand visibility

• Integrated logistics and payment systems

• Multi-language and multi-currency support

• Mobile-first shopping experience

Pros and Cons

✅ Pros:

• Dominates Southeast Asian markets

• Robust logistics network

• Mobile-friendly platform targeting regional shoppers

❌ Cons:

• Limited reach outside Southeast Asia

• Complex fee structures

• Strict seller requirements

Comparison

Compared to Amazon or eBay, Lazada excels in regional penetration with its localized logistics and payment options, catering to Southeast Asian consumers.

📈 Interesting Statistic: Lazada hosts over 100,000 active sellers across six countries.

Who Should Sell on Lazada?Ideal for businesses targeting Southeast Asian markets, including local vendors and international sellers seeking regional growth.

Rating: 8/10

🌐 Website: Lazada

29. TaobaoOverviewTaobao, operated by Alibaba Group, is China’s largest C2C platform, boasting over 800 million active users. Combining social commerce with a robust marketplace, it dominates China’s e-commerce landscape.

Fees and Pricing

• No Commission Fees: Free for most transactions

• Annual Fee: ¥1,000 ($150) for seller certification

• Alipay Processing Fee: 0.5%-1%

• Optional Advertising Fees: Available for visibility boosts

Key Features

• Integration with Alipay for secure payments

• Social commerce through Taobao Live and messaging

• Advanced search and customer review systems

Pros and Cons

✅ Pros:

• Massive Chinese market access

• Minimal selling fees

• Strong mobile platform integration

❌ Cons:

• Language barrier for non-Chinese sellers

• Strict regulations and complex verification processes

• High competition among sellers

Comparison

Taobao offers unparalleled access to the Chinese market, surpassing Amazon and eBay in user engagement. However, it’s best suited for domestic sellers due to its language and regulatory requirements.

📈 Interesting Statistic: Taobao has over 700 million monthly active users.

Who Should Sell on Taobao?Ideal for Chinese sellers and international businesses targeting the Chinese market, particularly those leveraging social commerce and live streaming.

Rating: 9/10

🌐 Website: Taobao

Conclusion

Selecting the most suitable online marketplace is a key step toward building a thriving e-commerce business. Major platforms like Amazon and eBay offer distinct advantages that cater to different types of sellers and products.

Amazon’s Fulfillment by Amazon (FBA) service is a standout feature, streamlining logistics and allowing sellers to focus on scaling their businesses. On the other hand, eBay’s auction-style listings and lower fees make it a great option for selling unique, secondhand, or collectible items.

For sellers targeting specific niches, there are marketplaces designed to suit various product categories. Etsy is perfect for handmade and vintage goods, Newegg excels in electronics, and Ruby Lane caters to antiques and collectibles.

Book sellers may find Amazon or Alibris to be the best platforms, with eBay also providing a viable option for reaching a broad audience.

If your focus is on a particular geographic region, leveraging local platforms with established customer bases can offer significant advantages:

• India: Flipkart

• Latin America: Mercado Libre

• Southeast Asia: Shopee or Lazada

• China: AliExpress or Taobao

• Europe: Cdiscount or Rakuten

• USA: Walmart or Bonanza

Social media-driven platforms like Instagram Shopping and TikTok Shop are rapidly gaining traction, enabling sellers to engage audiences through visual and interactive experiences.

For those seeking complete control over their brand and store customization, Shopify provides unmatched flexibility, empowering sellers to design their own e-commerce storefronts.

On a more local scale, platforms like Facebook Marketplace, Craigslist, and Nextdoor offer cost-effective solutions for connecting with buyers in your neighborhood.

Ultimately, the best marketplace for your business depends on your product, target audience, and goals. By analyzing each platform’s features and understanding its limitations, you can choose the one that best aligns with your growth strategy.

Ready to start your e-commerce journey? Research your options, select the right platform, and begin listing your products today! Don’t forget to share your insights or ask questions in the comments to help others along the way.

Also, join our Facebook group, Amazon FBA Selling for Beginners & Pros, to connect with fellow sellers and exchange tips for success. 😎

Good luck, and happy selling!

James 👨

FAQs

Q: Is Retail Arbitrage legal?A: Yes, retail arbitrage is legal as long as you comply with local laws and the policies of the marketplace you’re using, such as Amazon’s terms of service.

Q: What’s the best online marketplace for beginners?A: Beginners often find Amazon and eBay user-friendly due to their large customer bases, intuitive interfaces, and robust seller support.

Q: What is Online Arbitrage?A: Online arbitrage involves purchasing products at lower prices from online retailers and reselling them at a profit on platforms like Amazon by leveraging price differences.

Q: Which marketplace is best for handmade products?A: Etsy leads the market for handmade goods. Other options include Amazon Handmade and eBay.

Q: What’s the top marketplace for electronics?A: Newegg is ideal for electronics, while Amazon and eBay also offer strong support for this category.

Q: Can I sell internationally on these platforms?A: Yes, platforms like Amazon, eBay, AliExpress, and Rakuten allow international sales, enabling you to reach global markets.

Q: What are some alternatives to eBay for selling?A: Alternatives include Amazon, Etsy, Bonanza, Poshmark, and Depop, each tailored to different product types and audiences.

Q: How do I select the right marketplace for my products?A: Consider factors like product type, target audience, fees, seller tools, and shipping options. A thorough evaluation of each platform’s features will help you decide.

Q: Is a subscription worth it for selling platforms?A: Subscriptions can be beneficial if your sales volume and business needs justify the cost. Platforms like Amazon and Shopify offer valuable tools for high-volume sellers.